- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Lead bridge projects from concept to completion, ensuring design integrity and quality.
- – Mentor engineering teams, fostering collaboration and coordinating with in-house disciplines.
- – Prepare technical reports and cost estimates, adhering to design codes and standards.
- – Drive distribution and sales growth through strategic account management.
- – Conduct sales calls and in-store demonstrations to enhance brand visibility.
- – Monitor market trends and collaborate with teams to optimize sales strategies.