- – Develop and implement integrated marketing strategies for programs and initiatives.
- – Manage marketing staff, interns, and volunteers, ensuring balanced workloads and support.
- – Oversee content creation for digital platforms, ensuring brand consistency and accessibility.
- Develop and execute publicity strategies for TSN and CTV News.
- Collaborate with teams to enhance digital and media content outreach.
- Maintain strong relationships with media and stakeholders for brand growth.
- – Manage programmatic campaigns, ensuring precision, speed, and client satisfaction.
- – Build data-driven reports linking performance metrics to business impact and insights.
- – Collaborate with cross-functional teams to align on strategy, KPIs, and project goals.