- Élaborer des stratégies médias sociaux alignées sur les objectifs d'affaires.
- Analyser les KPI et optimiser le contenu pour maximiser l'engagement.
- Gérer des campagnes publicitaires et recommander des améliorations.
- – Develop and implement annual marketing strategy aligned with organizational goals.
- – Lead integrated marketing campaigns to promote Nova Scotia's culinary industry.
- – Build partnerships and identify opportunities to enhance marketing programs and impact.
- – Own and enhance website content, messaging, and user experience for growth.
- – Develop and execute content strategies, including blogs, guides, and webinars.
- – Lead SEO initiatives to boost organic traffic, rankings, and brand visibility.