- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Own global consumer revenue strategy, focusing on subscriptions and partnerships.
- – Lead full-funnel growth initiatives, optimizing acquisition and retention strategies.
- – Build and scale a high-performing consumer team across growth and marketing functions.
- – Contact new leads promptly and build rapport to book qualified appointments.
- – Overcome objections with empathy, using evidence-based healthcare knowledge.
- – Document call notes and lead data in real time while managing high-volume pipeline.