- – Provide strategic direction for marketing initiatives aligned with organizational goals.
- – Oversee marketing performance, ensuring accountability and alignment with priorities.
- – Guide audience engagement strategies using data-driven insights for community impact.
- – Own and enhance website content, messaging, and user experience for growth.
- – Develop and execute content strategies, including blogs, guides, and webinars.
- – Lead SEO initiatives to boost organic traffic, rankings, and brand visibility.
- – Own global consumer revenue strategy, focusing on subscriptions and partnerships.
- – Lead full-funnel growth initiatives, optimizing acquisition and retention strategies.
- – Build and scale a high-performing consumer team across growth and marketing functions.