- – Lead partnership programs and manage budgets for Quebec initiatives.
- – Develop and execute strategic communications plans aligned with business goals.
- – Cultivate media relationships to enhance reputation and secure earned media coverage.
- – Manage programmatic campaigns, ensuring precision, speed, and client satisfaction.
- – Build data-driven reports linking performance metrics to business impact and insights.
- – Collaborate with cross-functional teams to align on strategy, KPIs, and project goals.
- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.