- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Manage programmatic campaigns, ensuring precision, speed, and client satisfaction.
- – Build data-driven reports linking performance metrics to business impact and insights.
- – Collaborate with cross-functional teams to align on strategy, KPIs, and project goals.
- – Oversee high-performing Engineering Managers to execute the Canadian roadmap.
- – Lead integration of Agentic development tools for enhanced software delivery speed.
- – Act as primary technical contact, translating engineering challenges for stakeholders.