Specialist, Programmatic, Brand
in Toronto, ON

Toronto, ON
Full-time - Permanent
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Competition Number: 369472

Req Id: 369472 

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences, advertising and design. Brand also supports our sponsorship, bell.ca, social media and market insights teams.
Are you eager to constantly test new programmatic inventory and optimization tactics?

Do you have a strong belief in the value of programmatic media throughout the funnel?

Are you looking to drive meaningful business outcomes?

Can you see patterns in large quantities of data?

Are you interested in driving business results for top-tier Canadian brands?

Are you interested in being a part of an organization with access to the latest industry platforms and training programs, and a flexible work from home policy with awesome benefits?

Are you ready to grow your career by taking on a new role at Bell?

If you answered 'YES' to these questions then this role is for you! 

As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute programmatic campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Programmatic Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.

Job Duties/ Responsibilities:  

  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.
  • Own campaign delivery and pacing, immediately addressing issues such as disapproved creative, delivery under-pacing, tracking and reporting issues.
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
  • Monitor campaign's performance and provide recommendations for improving outcomes.
  • Work with the team to ensure that all documentation related to process, guidelines and best practices are organized, up-to-date and well maintained.
  • Be the programmatic expert for strategy, execution, innovation and trainings.
  • Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs).
  • Upload and assign different creative types in programmatic platforms.
  • Ensure that campaign set up follows all the checklists and guidelines recommended by the senior team members.
  • Assist in the generation of campaign performance, delivery, and performance presentations.
  • Review and flag any potential campaign challenges or opportunities to senior team members.
  • Campaign troubleshooting related to set up and technical issues to ensure all phases of the campaign are completed on time.

Critical Qualifications/Competencies: 

  • Understanding of the dynamics of Demand Side Platforms, including DV360, Amazon, and Verizon.
  • Experience with programmatic inventory suppliers.
  • Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
  • Working knowledge of Campaign Manager 360.
  • Passion about working with RTB in the Canadian space (data, inventory).
  • Strong proficiency in Power Point, Excel, and other analytics software.
  • Strong understanding of pixels/tagging for digital campaigns.

Preferred Qualifications/ Competencies:

  • Working knowledge of Google Analytics and Adobe Analytics platforms.
  • Familiar with additional DSP's such as Xandr and TTD.
  • Previous experience working within an advertising agency or with a media partner.
  • Passion for data, emerging media and technology.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.




Additional Information:

Position Type: Management 
Job Status: 
Regular - Full Time 
Job Location:
Canada : Ontario : Toronto 
Flexible work profile :
Application Deadline: 06/20/2022 

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don't just accept difference - we celebrate it. We're committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or [email protected] to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at [email protected].

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.

Company Website: http://bell.ca/careers
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About Bell

Canada’s largest communications provider, Bell is at the forefront in delivering world-leading broadband networks, the next-generation services consumers and businesses rely on, and the media content that Canadians want the most.

Joining the Bell team puts you at the centre as we connect Canadians with each other and the world. Recognized as one of Canada’s Top Employers for Young People and a Best Diversity Employer, Bell offers a wide range of career opportunities: network engineering, research & development, customer service, IT, media production, marketing, finance and many more.

Our more than 50,000 team members in every province and territory of the country work in an environment that promotes collaboration, creativity and professional growth, while the positive impact of Bell Let’s Talk is reflected in our award-winning mental wellness workplace programs.

If you’re looking to bring game-changing ideas to life, we encourage you to consider joining the Bell team.

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