Marketing Associate

Marketing Associate
Halifax, NS, Canada Req #1436
Wednesday, October 20, 2021
Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications and exclusive locally produced programming on Eastlink Community TV.
We embrace diversity, inclusion, equity and accessibility throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.
We are looking for a Digital Marketing Associate to join our Online Experience team, part of the dynamic National Marketing team. The role includes day-to-day support and development of eastlink.ca, eastlinkbusiness.ca, and various campaign sites. It focuses on managing updates, maximizing website traffic and providing analytics reporting. This role works closely with National Marketing Managers, the IT team and the Digital Marketing team to implement digital strategies to increase traffic, improve compatibility of content with search engines, and continually enhance effectiveness of the website.
Responsibilities:

  • Delivers timely content uploads and updates to web pages, articles, videos, adhering to and enforcing brand standards and accessibility compliance
  • Monitors and implements updates to ensure that all website properties are up to date and working correctly
  • Collaborates with stakeholders and attends project meetings bringing business requirements back to the Director Online Experience to prioritize business requests within the project plan
  • Reviews design and development requirements working closely with internal creators and stakeholders and run UAT of new components and functionality
  • Champions a continuous enhancements approach to ensure customer experience is continually optimized
  • Troubleshoots any issues in collaboration with IT team
  • Contributes to website development projects and initiatives
  • Monitors web traffic, conversion performance and identifies, prevents and resolves issues.
  • Provides website analytics reports for actionable insights

Qualifications :
  • Bachelor's degree in web content, marketing and communications, journalism, or related field
  • Minimum 1-3 years' web publishing experience, with ability to manage work within multiple content management systems
  • Basic understanding of HTML, CSS, Google Tag Manager and SEO best practices.
  • Experience of website accessibility standards WC3 compliance
  • The successful candidate must provide proof of full vaccination against COVID-19 upon hire, subject to Federal Human rights law.

Why Choose Eastlink?
Eastlink operates in a culture of continuous improvement through listening, learning and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team "on the ground" not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.
Get your career started with us and stay with us, your journey begins here!
Other details
  • Job Family Marketing
  • Job Function Individual Contributor
  • Pay Type Salary
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