Forum Asset Management Specialist, Digital Marketing, Real Estate

Location: 181 Bay Street, Toronto

In Office:5 days per week

Overview of Forum:

Join us in deliveringExtraordinary Outcomesthrough investment.

Forum is an investor, developer and asset manager operating across North America for over 28 years, focusing on real estate, private equity and infrastructure, with a strategic concentration in housing.

Our AUM exceeds $3 billion. We are committed to sustainability, responsible investing and creating value that benefits our stakeholders and the communities in which we invest, what we call our Extraordinary Outcomes.

In 2024, Forum completed thelargest real estate transaction in Canadawith theAlignvest acquisition,making us thelargest owner of Purpose-Built Student Accommodation (PBSA) in Canada through our $2.5B open ended Real Estate Income and Impact Fund (REIIF).Ournational development pipeline now exceeds $3.5 billion,positioning Forum as thelargest developer of PBSA in Canada, operating from coast to coast.

The Forum team is adaptable, agile, and dynamic, committed to sustainable and responsible investing. Our people bring diverse cultural backgrounds and professional experiences, fostering innovation and thought leadership.We uphold integrity, trust, and transparency as core values, knowing that to achieveExtraordinary Outcomes,we need to support and develop anExtraordinary team.

Position Overview:

We are seeking a results-driven Digital Marketing Specialist to join our dynamic real estate team. In this role, you will be responsible for creating, executing, and optimizing digital marketing campaigns that drive qualified leads, enhance online visibility, and support brand growth across residential, commercial, or student housing assets. You will work closely with cross-functional teams including leasing, development, and design to ensure consistent messaging and measurable impact.

Key Responsibilities

Digital Advertising & Campaign Management

• Plan and execute paid digital marketing campaigns across Google Ads, Meta, LinkedIn, ILS (Internet Listing Services), and other relevant platforms.
• Monitor, analyze, and optimize campaign performance to maximize ROI and lead generation.
• Implement retargeting and geo-targeting strategies to reach high-intent audiences.

Website & SEO Optimization

• Manage website content, landing pages, and SEO initiatives to increase traffic and conversion rates.
• Conduct keyword research, on-page SEO enhancements, and technical SEO audits.

Analytics & Reporting

• Track, analyze, and report on KPIs, web traffic, and campaign effectiveness using Google Analytics, Google Tag Manager, and CRM tools.
• Provide actionable insights and strategic recommendations based on data.

Content & Email Marketing

• Collaborate with content creators and on-site teams to produce compelling digital content and post to blogs, social media accounts, emails, and video campaigns.
• Develop and manage email marketing campaigns, including newsletters, drip campaigns, and property launch communications.

Social Media Management

• Manage organic social media calendars and paid social strategy across Instagram, Facebook, TikTok and Snapchat.
• Monitor trends and community engagement, ensuring alignment with brand voice and real estate trends.

CRM & Lead Nurturing

• Assist in CRM management to track customer journey and lead status (Entrata, Hootsuite, other AI platforms).
• Knowledge of building workflows that guide leads through the leasing or sales funnel.

Marketing Collateral Development

• Create visually appealing and brand-aligned marketing collateral to support leasing and sales efforts.
• Design and coordinate signage, brochures, posters, window graphics, flyers, and other promotional materials tailored to each propertys unique identity.
• Ensure all collateral supports the brand's positioning, tone, and leasing objectives across multiple markets.

Candidate Profile

• Bachelors degree in Marketing, Communications, Real Estate, or a related field.
• 2-3 years of experience in digital marketing, ideally in real estate or property marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO best practices, and other analytics tools.
• Experience with CRM platforms and marketing automation software.
• Proficiency in using tools such as Canva, Adobe Creative Suite, other graphic design tools, WordPress, and Mailchimp.
• Analytical mindset with a passion for testing and optimizing campaigns.
• Exceptional communication, time management, and project coordination skills.

At Forum, we encourage diversity. We are committed to an inclusive workplace that reflects our belief that diversity is central to building a high-performing team. Forum is an equal-opportunity employer. We are committed to providing accessible employment practices. Should you require an accommodation during any phase of the recruitment process, please let the recruitment team know at [email protected].