Forum Asset Management Associate, Real Estate Marketing & Operations

Location: 181 Bay Street, Toronto

In Office:5 days per week

Overview of Forum:

Join us in deliveringExtraordinary Outcomesthrough investment.

Forum is an investor, developer and asset manager operating across North America for over 28 years, focusing on real estate, private equity and infrastructure, with a strategic concentration in housing.

Our AUM exceeds $3 billion. We are committed to sustainability, responsible investing and creating value that benefits our stakeholders and the communities in which we invest, what we call our Extraordinary Outcomes.

In 2024, Forum completed thelargest real estate transaction in Canadawith theAlignvest acquisition,making us thelargest owner of Purpose-Built Student Accommodation (PBSA) in Canada through our $2.5B open ended Real Estate Income and Impact Fund (REIIF).Ournational development pipeline now exceeds $3.5 billion,positioning Forum as thelargest developer of PBSA in Canada, operating from coast to coast.

The Forum team is adaptable, agile, and dynamic, committed to sustainable and responsible investing. Our people bring diverse cultural backgrounds and professional experiences, fostering innovation and thought leadership.We uphold integrity, trust, and transparency as core values, knowing that to achieveExtraordinary Outcomes,we need to support and develop anExtraordinary team.

Position Overview:
The Associate, Real Estate Marketing plays a key role in enhancing the visibility and engagement of our real estate portfolio through compelling content, thoughtful community programming, and strategic digital initiatives. This role supports branded storytelling across digital and print, manages social media accounts, and helps execute on-site events and activations that align with each property's unique positioning. The ideal candidate is a creative, organized, and detail-oriented marketer who thrives in a fast-paced, collaborative environment.

Key Duties and Responsibilities

Social Media Management & Content Creation

• Manage day-to-day operations of social media accounts (Instagram, Facebook, TikTok, LinkedIn), including content scheduling, posting, community management, and engagement tracking.
• Create high-quality branded content (images, graphics, videos, Reels, Stories) using Canva, Adobe Creative Cloud, and other design tools.
• Collaborate with internal teams and property managers to gather compelling content and story ideas aligned with the brand's voice and aesthetic.
• Analyze social media performance metrics and develop monthly insights and optimization recommendations.
• Support the management and integration of influencer marketing content across platforms.

Community Events & Programming

• Assist in the planning, coordination, and execution of resident and community events across the portfolio to foster connection, brand engagement, and tenant retention.
• Serve as an on-the-ground brand ambassador at key events, ensuring quality execution and brand consistency.
• Work with vendors, local organizations, and internal stakeholders to bring activations to life.
• Contribute to programming strategy, including seasonal campaigns and localized property-specific events.

Brand & Creative Production

• Develop branded marketing materials including flyers, digital ads, brochures, signage, and SWAG.
• Ensure consistency in visual identity, tone, and messaging across all touchpoints.
• Support the coordination and distribution of branded assets to leasing teams and on-site staff.

Digital Marketing & Paid Advertising Support

• Assist in launching and monitoring paid social and search campaigns (Meta Ads, Google Ads), in partnership with external agencies or internal leads.
• Provide creative assets and brief copy for ad placements that align with each propertys leasing objectives.
• Help track campaign performance and identify optimization opportunities.
• Regular website auditing across the portfolio and informing the correct individuals to fix or update as needed.

Operations Support

Assist with staging model suites and preparing units for photography, video, and virtual tour production.

Support the coordination and execution of lifestyle and interior photography across the portfolio to ensure compelling visual content for marketing use.

Help facilitate virtual tour creation, ensuring units are photo-ready and assets are properly distributed to relevant digital channels.

Collaborate with leasing and property management teams to ensure alignment between on-site presentation and brand marketing materials.

Candidate Profile

• 24 years of experience in marketing, communications, or a related field, preferably within real estate, property management, or lifestyle branding.
• Proficient in Canva and Adobe Creative Cloud (Photoshop, InDesign, Illustrator); video editing skills considered an asset.
• Experience managing brand social media accounts, content calendars, and community engagement strategies.
• Strong graphic design skills and an eye for visual storytelling and brand application.
• Familiarity with paid digital advertising platforms (Google Ads, Meta Business Suite) and basic analytics.
• Excellent written and verbal communication skills.
• Highly organized, with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Comfortable working independently and cross-functionally with property teams and marketing leadership.
• Willingness to travel locally to properties and events as needed.
• 20 travel days per year (or more); all travel is within Canada
• Valid G class drivers license required

At Forum, we encourage diversity. We are committed to an inclusive workplace that reflects our belief that diversity is central to building a high-performing team. Forum is an equal-opportunity employer. We are committed to providing accessible employment practices. Should you require an accommodation during any phase of the recruitment process, please let the recruitment team know at [email protected].