Location: Remote – Guelph, Ontario
Note: must be able to travel to Guelph 1x/quarter
The Digital Paid Media Specialist plays a critical role in planning, executing, and optimizing paid media campaigns that support digital fundraising strategies for non-profit organizations. Working closely with a senior team member overseeing digital fundraising, this role focuses on campaign performance, media buying, data analysis, and ongoing campaign optimization. The ideal candidate has a passion for digital marketing, strong attention to detail, and a commitment to staying current with digital and fundraising best practices.
Key Responsibilities:
- Campaign Execution and Media Buying
- Collaborate with senior digital team members to plan and execute paid media campaigns across multiple platforms (e.g., Meta, Google, Bing, TikTok, LinkedIn, Pinterest).
- Set up campaigns including audience targeting, A/B test configuration, and quality assurance testing.
- Share ad previews for approval and ensure campaigns align with strategic goals.
- Support the creation of media plans, blocking charts, and campaign tracking documentation.
- Configure and launch ads that reflect campaign strategy and messaging priorities.
Performance Monitoring and Reporting
- Contribute to performance reporting and analysis to inform future digital strategies.
- Monitor live campaigns, track KPIs and spending against budget, and provide recommendations for optimization.
- Pull data and ensure accurate tracking through tools like Google Analytics and Tag Manager.
- Support regular performance reviews to ensure campaigns remain on target.
Content and Optimization Support
- Assist with content strategy execution across paid media, search, and email channels.
- Collaborate with creative teams and vendors to ensure assets follow digital best practices.
- Help create and update donation forms and landing pages using fundraising platforms.
- Implement creative and audience refreshes, test strategies, and segmentation plans to improve performance.
Qualifications & Experience:
- 2–3 years of experience in digital marketing or fundraising, preferably in a non-profit or agency setting.
- Strong foundation in campaign execution, data analysis, and paid media management.
- Proficiency in tools such as Excel, PowerPoint, Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and SEM platforms like Semrush or Google Keyword Planner.
- Familiarity with fundraising and CRM platforms (e.g., FundraiseUp, Blackbaud, Classy, Engaging Networks) is a strong asset.
- Excellent organizational and multitasking skills in a fast-paced environment.
- Analytical mindset with the ability to use data to inform campaign adjustments.
- Interest in growing skills in digital strategy, paid media, and fundraising innovation.
- Committed to continuous learning and staying up to date on industry trends.