Location: Remote – Guelph, Ontario
Note: must be able to travel to Guelph 1x/quarter

Summary:

The Digital Fundraising Strategist is a trusted advisor and a key member of a digital team supporting a portfolio of non-profit clients. This role requires strong expertise in fundraising strategy, a donor-centric mindset, and hands-on experience developing and executing high-performing digital campaigns. The ideal candidate understands non-profit audiences, donor motivations, and best practices across digital channels including email, social media, paid advertising, search, web, and mobile giving/SMS. The strategist is responsible for leading innovative, data-driven campaign strategies and optimizing performance to meet or exceed objectives.

Key Responsibilities:

Strategic Campaign Execution

• Design and implement multi-channel digital fundraising strategies aligned with client goals.
• Translate fundraising objectives into actionable campaign plans using email, paid media, SMS, and landing pages to acquire and retain donors.
• Oversee the creation of campaign content and messaging, ensuring it aligns with digital fundraising best practices.
• Develop campaign documentation including briefs, budgets, media plans, segmentation strategies, and KPIs.

Fundraising Expertise

• Apply insights into donor behavior to develop strategies that inspire giving.
• Implement UX best practices to deliver seamless donor journeys across digital touch points.
• Lead testing initiatives such as A/B tests and automation strategies to continuously improve campaign performance.

Performance Optimization

• Monitor and analyze campaign data, providing strategic insights to enhance results.
• Proactively adjust campaigns based on real-time performance to ensure key metrics are achieved.
• Execute and manage paid media buying across major digital platforms, with a focus on Meta and Google Ads.

Collaboration and Communication

• Collaborate with internal teams including account leads, project managers, and creatives to ensure high-quality campaign execution.
• Offer strategic recommendations grounded in data to improve outcomes and exceed client expectations.
• Present campaign performance and strategic insights to stakeholders through clear and compelling reporting.

Qualifications & Experience:

• 5–7 years of experience managing digital fundraising or marketing campaigns, preferably in the non-profit or agency sector.
• Education or training in marketing, communications, or a related field with a focus on digital strategy is considered an asset.
• Demonstrated experience with email marketing, paid media, SMS, and analytics platforms.
• Proficiency with digital tools including Google Ads, Meta Business Manager, YouTube, TikTok, LinkedIn, Pinterest, Google Analytics, and Google Tag Manager.
• Deep understanding of donor segmentation, UX/CRO, and testing methodologies (including A/B testing and automation tools).
• Strong communication skills, attention to detail, and a collaborative approach to problem-solving.