Location: Remote – Guelph, Ontario
Note: must be able to travel to Guelph 1x/quarter

The Digital Paid Media Specialist plays a critical role in planning, executing, and optimizing paid media campaigns that support digital fundraising strategies for non-profit organizations. Working closely with a senior team member overseeing digital fundraising, this role focuses on campaign performance, media buying, data analysis, and ongoing campaign optimization. The ideal candidate has a passion for digital marketing, strong attention to detail, and a commitment to staying current with digital and fundraising best practices.

Key Responsibilities:

• Campaign Execution and Media Buying
• Collaborate with senior digital team members to plan and execute paid media campaigns across multiple platforms (e.g., Meta, Google, Bing, TikTok, LinkedIn, Pinterest).
• Set up campaigns including audience targeting, A/B test configuration, and quality assurance testing.
• Share ad previews for approval and ensure campaigns align with strategic goals.
• Support the creation of media plans, blocking charts, and campaign tracking documentation.
• Configure and launch ads that reflect campaign strategy and messaging priorities.

Performance Monitoring and Reporting

• Contribute to performance reporting and analysis to inform future digital strategies.
• Monitor live campaigns, track KPIs and spending against budget, and provide recommendations for optimization.
• Pull data and ensure accurate tracking through tools like Google Analytics and Tag Manager.
• Support regular performance reviews to ensure campaigns remain on target.

Content and Optimization Support

• Assist with content strategy execution across paid media, search, and email channels.
• Collaborate with creative teams and vendors to ensure assets follow digital best practices.
• Help create and update donation forms and landing pages using fundraising platforms.
• Implement creative and audience refreshes, test strategies, and segmentation plans to improve performance.

Qualifications & Experience:

• 2–3 years of experience in digital marketing or fundraising, preferably in a non-profit or agency setting.
• Strong foundation in campaign execution, data analysis, and paid media management.
• Proficiency in tools such as Excel, PowerPoint, Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and SEM platforms like Semrush or Google Keyword Planner.
• Familiarity with fundraising and CRM platforms (e.g., FundraiseUp, Blackbaud, Classy, Engaging Networks) is a strong asset.
• Excellent organizational and multitasking skills in a fast-paced environment.
• Analytical mindset with the ability to use data to inform campaign adjustments.
• Interest in growing skills in digital strategy, paid media, and fundraising innovation.
• Committed to continuous learning and staying up to date on industry trends.