- – Develops and executes content strategies to enhance brand visibility and engagement.
- – Manages editorial calendars and oversees content teams to ensure timely delivery.
- – Analyzes performance metrics to optimize content effectiveness and ROI.
- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Update and maintain website content using Wix and WordPress for optimal presentation.
- – Create branded graphics and visuals with Canva and PowerPoint for marketing materials.
- – Support social media activities by scheduling posts and engaging with online audiences.