- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.
- – Own global consumer revenue strategy, focusing on subscriptions and partnerships.
- – Lead full-funnel growth initiatives, optimizing acquisition and retention strategies.
- – Build and scale a high-performing consumer team across growth and marketing functions.