- Develop and execute publicity strategies for TSN and CTV News.
- Collaborate with teams to enhance digital and media content outreach.
- Maintain strong relationships with media and stakeholders for brand growth.
- – Own and grow the programmatic sales pipeline for high-value accounts.
- – Lead consultative sales conversations, emphasizing strategic insights over costs.
- – Develop relationships with senior stakeholders across diverse client types.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.