- – Manage setup and optimization of programmatic campaigns across multiple DSPs.
- – Monitor campaign data, identify trends, and adjust targeting and bidding strategies.
- – Conduct A/B tests and collaborate with teams to ensure alignment with client goals.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.
- – Recruit, train, and lead retail sales staff for match days and club events.
- – Develop and execute retail marketing strategies to drive merchandise sales.
- – Manage inventory, analyze sales performance, and optimize e-commerce strategies.