- – Develop and execute integrated marketing plans and consumer campaigns.
- – Manage digital marketing efforts, including social media and content strategy.
- – Oversee budget allocation, vendor management, and team performance reviews.
- – Manage multiple marketing projects, ensuring brand alignment and quality standards.
- – Develop and execute engaging social media content and email marketing campaigns.
- – Analyze performance metrics and prepare reports to optimize marketing strategies.
- – Manage and execute paid search campaigns on Google Ads and Bing platforms.
- – Build and optimize multi-channel paid social campaigns across various platforms.
- – Conduct audience research and set up conversion tracking in GA4 and GTM.