- – Partner with teams to translate business questions into financial insights.
- – Build and maintain financial models for revenue, retention, and performance analysis.
- – Lead monthly forecasting processes and prepare investor-ready financial reports.
- – Provide strategic direction for marketing initiatives aligned with organizational goals.
- – Oversee marketing performance, ensuring accountability and alignment with priorities.
- – Guide audience engagement strategies using data-driven insights for community impact.
- Develop and execute publicity strategies for TSN and CTV News.
- Collaborate with teams to enhance digital and media content outreach.
- Maintain strong relationships with media and stakeholders for brand growth.