- – Provide strategic direction for marketing initiatives aligned with organizational goals.
- – Oversee marketing performance, ensuring accountability and alignment with priorities.
- – Guide audience engagement strategies using data-driven insights for community impact.
- – Develop and implement engaging communications strategies to drive brand awareness.
- – Write, edit, and deliver high-quality content, ensuring alignment with brand standards.
- – Manage public relations activities, including press releases and media outreach efforts.
- – Oversee high-performing Engineering Managers to execute the Canadian roadmap.
- – Lead integration of Agentic development tools for enhanced software delivery speed.
- – Act as primary technical contact, translating engineering challenges for stakeholders.