CyberClan provides enterprise security, and human response to small and midsize enterprises and channel partners through comprehensive risk assessment services, 24/7/365 managed detection and response services, and lightning-fast breach response. Formerly known as Network Test Labs established in Canada and specializing in vulnerability assessments and penetration testing in the gaming industry, CyberClan has grown from three employees in 2006 in one market to over 75 employees with clients in nine countries and offices in the United Kingdom, Canada, and the United States as a leading Managed Services Provider.

Our mission is to make the online world a safer and more secure place by delivering sophisticated cybersecurity solutions in a highly personalized — and human — way.

CyberClan is hiring a talented and creative Marketing Manager who will be responsible for driving the development and implementation of integrated campaigns to support the growth of the company, including the promotion of content and events such as webinars, and seminars. The Marketing Manager will own and ensure that all content aligns with objectives and content messaging and marketing activity is consistent with core values, brand and house style. The Marketing Manager is responsible for creating, planning and implementing the global marketing strategy to fit regional needs, forecasting sales needs and campaign budgets, and working with sales teams to ensure that marketing strengthens our brand and drives meaningful results by underpinning sales efforts.

The successful candidate will work closely with cyber the Sales and delivery teams, globally to develop and deliver a go-to-market strategy, demand generation, and sales enablement materials for internal teams and partners. They will spend time discovering new avenues to differentiate our services as well as messages to enable us to capture a larger share of the market. The ideal candidate will have an energetic, can-do attitude and be comfortable working in a metrics-driven environment, delivering results and supporting team members.

Key Responsibilities:

• Lead execution of marketing strategy from start to finish, targeting all customer regions, leveraging internal support and driving collaboration
• Analyze market trends, market analysis and marketing best practices to build successful strategies, brand and go-to market strategies
• Be a trusted advisor and business partner to the sales teams, providing best practice marketing advice that influences, inspires, and challenges
• Identify opportunities for the creation of valuable insight for clients and co-ordinate the delivery of this in partnership with subject matter experts
• Execute integrated cross-competency campaigns within regulatory requirements.
• Managing internal and external literature including proof reading and writing original content and arrange translations
• Create and manage content of the company's website and intranet
• Manage all social media channels, upload content, report on engagement and perform competitor analysis online
• Manage the email marketing, optimization and analytics
• Work with sales to enable the Salesforce Engagement platform successfully
• Work with the web development team to support and maintain the company website
• Manage monthly newsletters, blogs, publications and webinars
• Analyze and report on marketing activity (including on-line analytics) and make recommendations for development and ROI.
• Provide relationship management with authors and event speakers
• Work with the senior leadership team and executives to develop an annual marketing strategy that aligns with the business plans and voice

Generic Duties and Responsibilities:

• Be the first point of contact for any proposed activity regarding specific campaigns, events, shaping or challenging this constructively as necessary
• Present new marketing initiatives for content, outreach, events, branding and more
• Challenge convention, look at different ways of doing things, bring new ideas and look outside professional services for inspiration

Qualifications:

• Degree in marketing or similar discipline
• At least 3 years marketing experience
• At least 1 year of marketing and product management experience
• Marketing qualifications, such as CIM or IDM or equivalent experience
• Marketing experience in the tech, services or cyber industry

Skills, Knowledge and Experience:

• Experience with creating and managing brand image, content for web and print, and managing social platforms and calendars
• Experience creating effective marketing programs leveraging digital and traditional marketing techniques to drive revenue growth
• Experience with website management and content development
• Excellent creative and copywriting skills, in line with brand values and tone of voice
• Content research and creation across multiple marketing channels including blogs, social media posts, webinars etc. with ability to report on the ROIs and adjust accordingly
• Proven history of creating effective marketing programs leveraging digital and traditional marketing techniques to drive revenue growth
• Experience in creating a Go-To-Market plan pertaining to marketing efforts and aligning with the business objectives and plans
• Comfortable using collaboration and CRM tools such as WebEx, Teams and Salesforce
• Proficient in Adobe Design Suite Software
• Confident user and advocate of all forms of media including automation and analysis with: SEO, Eloqua and Google Analytics
• Experience of marketing e-marketing platforms such as Mail Chimp, Salesforce engagement, including managing contacts creation, distribution and follow up campaigns
• Experience of marketing with B2B products and professional services
• Experience of growing digital presence of a company
• Strong presentation skills with the ability to establish rapport and confidence with internal stakeholders and partners.

Attributes:

• Strong speaking and presentation skills
• Exceptional organisational skills and a methodical approach to tasks in order to prioritize workload, manage multiple projects at once and meet deadlines.
• Excellent interpersonal skills sufficient to develop professional relationships and rapport amongst key stakeholders, including internal sponsors and external vendors/partners
• Influencing skills used to enhance the credibility of the function amongst stakeholders
• Analytical mindset, with the ability to work on a team or as an individual contributor
• Start-up environment experience
• Ability to adapt to organisational change
• Meticulous eye for detail and accuracy
• Proactive positive influence, with a commitment to growing the brand and image

Job Type:

Full Time

Location:

100% Telecommuting

Candidate must have legal authorization to work in Canada

% of Travel Required:

0-5% (Estimated once per quarterly)

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

CyberClan is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status