Outside Sales Representative - Roofing Supplies

As an Outside Sales Representative, you will sell roofing materials and accessories to roofing contractors across east Toronto, Scarborough and Durham Region, north to Peterborough (an 80 km radius around Pickering, Ontario). You will sell directly to the owners of roofing contracting companies. This role is 75% account management and 25% new business development. You will inherit 40 to 50 existing charge accounts plus a company-supplied prospect list. This is an existing role reporting to the Sales Manager at the Pickering branch. The base salary is $70,000 – $75,000 CAD, plus an annual performance bonus.

COMPENSATION & BENEFITS

• $70,000 – $75,000 CAD base salary, plus an annual personal performance bonus
• Year 1 OTE: $77,000 – $83,000 CAD
• Annual salary reviews with performance-based increases
• Fully paid company vehicle and gas card
• Company-paid health benefits
• Laptop and cell phone provided
• Business expense account
• 10 to 15 vacation days per year

THE COMPANY & CULTURE

Our client has been in business for over 50 years and is a single-owner, privately held company. Headquartered in Toronto, Ontario, they have approximately 175 employees and branches in Ontario, Alberta and Manitoba. They manufacture and distribute residential and flat roofing materials and accessories, including their own metal products and roofing equipment, and operate an order counter, showroom and delivery service at each branch. Their customers are roofing contractors, primarily businesses with 1 to 99 employees.

The culture is built around customer service. Leadership provides coaching without micromanagement, and sales reps spend their time with customers rather than on internal reporting and paperwork. Employee turnover is under 10% per year, average tenure is 5 to 10 years, and several sales staff have been with the company for 20+ years.

OFFICE LOCATION & SALES TERRITORY

• Head Office: Toronto, Ontario
• Home branch: Pickering, Ontario
• Work arrangement: On the road full time, with branch visits approximately twice per week
• Sales territory: 80 km radius around Pickering — east Toronto, Scarborough, Durham Region, north to Peterborough
• In-person customer visits at contractor shops and job sites
• Hours: Monday to Friday, 40 hours per week. No evening or weekend customer visits.
• Overnight travel: None
• Dress code: Semi-casual

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

• 3+ years of B2B sales experience preferred; outside sales experience preferred
• Inside sales, order desk or counter sales experience at a building products, industrial or trade supply distributor will be considered for candidates ready to move into outside sales
• Roofing industry experience is not required — product knowledge is learned on the job. Backgrounds selling to contractors in building materials, HVAC, plumbing, electrical, industrial or MRO supply are relevant
• Experience selling to owners of small and mid-sized businesses
• Experience managing and growing an existing book of accounts
• Stable work history
• Valid driver's licence (required)
• High school diploma minimum; college diploma is an asset
• Roof climbing is not required

TECHNICAL SKILLS

• Microsoft Excel — Basic
• Microsoft Word — Basic
• Salesforce or other CRM — asset

THE PRODUCT / SERVICE / SOLUTION

• Residential roofing materials: shingles, underlayments, nails, metal flashing and vents
• Flat roofing materials and accessories
• Manufactured metal roofing products
• Roofing equipment

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

• Roofing contractors (residential and flat roofing)
• Company size: 1 to 99 employees
• Existing charge-account customers and pay-as-you-go roofers
• Located across east Toronto, Scarborough, Durham Region and Peterborough
• Decision-maker: company owner (single decision-maker)

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• Average target order: approximately $8,000
• Average target account size: approximately $100,000 per year
• Sales cycle: 1 to 4 weeks; first order typically after approximately 3 visits
• Customers place repeat orders throughout the roofing season

COMPETITIVE ADVANTAGES

• Broad product mix, including in-house manufactured metal products
• Order counter, showroom and delivery at each branch
• Service-focused, long-tenured staff
• Multi-branch operation across three provinces

TYPICAL DAY & DUTIES

• 75% Account Management
• 25% New Business Development

On a typical day you will visit roofing contractors in person at their shops and job sites, review existing account orders to identify cross-sell and upsell opportunities, respond quickly to customer calls and emails, provide quotes, call on new and pay-as-you-go roofers, and log activity in Salesforce. You will visit the Pickering branch approximately twice per week to meet with your manager and the order counter team.

LEADS

• 40 to 50 existing charge accounts assigned from day one
• Company-supplied prospect list for the territory
• No warm or inbound leads supplied; new business comes from calling on roofers in the territory

OVERNIGHT TRAVEL

• None — all travel is day travel within the territory

SUPPORT & TRAINING

• Ride-alongs and joint customer calls with the Director of Sales (25 years with the company)
• Daily to weekly check-ins with the Sales Manager on accounts, sales reports and call strategy
• Mentoring and supplier tours
• Sales and product training: 3 to 6 months
• You will be actively selling within 1 to 2 months of your start date

WHY YOU SHOULD APPLY

• Start with 40 to 50 existing accounts — you are not starting from zero
• Fully paid company vehicle and gas card — no vehicle costs
• Spend your time with customers, not on internal reporting
• Stable company: 50+ years in business, under 10% turnover
• No evenings, weekends or overnight travel
• Roofing experience not required — full training provided

Equal Opportunity Employer

Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.

Not the Right Fit? We May Have Other Roles for You.

If this particular role isn't the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.

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