Inside Sales Representative Industrial Metals / Steel Distribution

As an Inside Sales Representative, you will sell industrial metals — including steel, aluminum, and stainless steel in sheet, pipe, and structural forms — to purchasing managers and business owners across Ontario. This role involves outbound calling, managing existing accounts, and developing new business. You will be selling to small and medium-sized businesses that require raw metals for internal manufacturing and fabrication. You will receive a mix of warm leads, self-prospected leads, and dormant accounts. This is a full-time, in-office role reporting directly to the Inside Sales Manager. The base salary is $65,000 – $75,000, plus monthly commissions and an annual bonus. COMPENSATION & BENEFITS

• • Base salary: $65,000 – $75,000
• • Year 1 OTE: up to $120,000
• • Year 2 OTE: up to $130,000
• • Annual profit-sharing bonus tied to individual and company performance
• • Health benefits
• • Laptop provided
• • Employee recognition, gifts, and rewards
• • Company social events

THE COMPANY & CULTURE

Our client was founded in 1994 and is a family-owned, full-line steel service centre headquartered in Brampton, Ontario. With 31 years in business and over 160 employees company-wide, the company operates multiple facilities, including a 120,000-square-foot plant in Brampton, and locations in Montreal, Quebec and Mississauga, Ontario. They service customers across Canada and the United States. The company distributes steel, aluminum, and stainless steel products — including sheet, pipe, and structural forms — to small and medium-sized businesses requiring raw metals for manufacturing and fabrication. Their core clients include fabrication shops and industrial businesses in Ontario.

OFFICE LOCATION & SALES TERRITORY

• • Head Office: Brampton, Ontario
• • Work arrangement: Full-time in-office — Monday to Friday
• • Hours: 8:00 AM – 5:00 PM, standard business hours
• • Sales territory: Ontario-wide

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

• • 2+ years of B2B inside sales experience — industrial, transaction-based, or related sales backgrounds are preferred
• • Experience making outbound calls is essential
• • Industrial experience is preferred but not required — backgrounds in manufacturing, distribution, or related sectors are relevant
• • Entrepreneurial mindset — must be comfortable in a fast-paced, high-activity environment
• • Must be a team player who can follow established processes and procedures
• • Strong work ethic — this is a full-time, five-day-a-week in-office role

TECHNICAL SKILLS

• • Microsoft Office (Word, Excel) — Basic
• • Google Drive / Google Docs — Basic
• • Zoom / Microsoft Teams — Basic
• • CRM software (SugarCRM) — Intermediate

THE PRODUCT / SERVICE / SOLUTION

• • Steel — sheet, pipe, and structural
• • Aluminum — sheet, pipe, and structural
• • Stainless steel — sheet, pipe, and structural
• • 10–50 core SKUs across all product lines

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

• Small and medium-sized businesses (1–100 employees) requiring raw metals for manufacturing and fabrication

• • Industries include fabrication shops, industrial manufacturers, and other businesses that use metal as a raw input
• • Geographic focus: Ontario-wide
• • Primary decision-makers: purchasing departments and single business owners

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• • Average order size: $5,000 – $10,000
• • Average annual revenue per customer: $50,000 – $100,000
• • Average sales cycle length: 1–7 days — this is a fast-moving, transactional environment

COMPETITIVE ADVANTAGES

• • Quality product and service standards
• • Unique product offering and breadth of inventory
• • Strong in-stock inventory levels
• • Deep product expertise and industry knowledge
• • Experienced, high-performing sales team

TYPICAL DAY & DUTIES

• • 25% New Business Development — outbound prospecting, cold calling, and building new client relationships
• • 50% Account Management — managing and growing an existing book of accounts
• • 25% Customer Service & Quotation Preparation — handling client inquiries and preparing custom quotes

On a typical day, you will be making outbound calls to purchasing managers and business owners, following up on existing accounts for repeat orders, preparing price quotes and RFQs, and logging activity in SugarCRM. You will be expected to build your own prospecting lists for cold leads.

LEADS