Digital Marketing Specialist

The 401 Group of Companies is seeking a creative, highly organized, and versatile Digital Marketing Specialist to join our growing marketing department at our head office. Reporting into our RV, Marine, and Powersports marketing leadership, the successful candidate will support and help advance integrated marketing initiatives across these brands,contributing throughout the fulldesignlifecycle, frominitialconcepttoassetcreation.Assisting the Marketing Manager with their execution of campaigns through platforms like Google, Meta,SnapChat, and TikTok.

Location - 2200 Eagle St N, Cambridge ON

Department - Marketing

Reports to Marketing Manager RV, Marine & Powersports, and Director of Marketing

About the role

This is a junior-level position well suited to a candidate with one to two years of marketing experience,with a focus on design,who is seeking to join a larger team and continue developing as a well-rounded marketer. The ideal candidate thrives in a fast-paced environment,demonstratesstrong creative and strategic thinking, and brings a collaborative approach to executing campaigns across multiple channels.

Campaign Development & Execution

• Support existing team members increatingGoogle and Meta Ad campaignassets.

• Collaborate with marketing and cross-functional teams to plan, implement, andoptimizecampaigns tailored to each brand segment.

• Develop and execute design elements for multi-channel initiatives, including social media, PPC advertising, email marketing, websites,printand SMS campaigns.

• Maintain brand consistency and messaging alignment across all marketing collateral,adhering to multiple brand guidelines at all times.

• Leverage AI-driven processes, applications, and tools to enhance workflow efficiency, accelerate content creation, andoptimizecampaign performance.
  

Content Creation & Management

• Create and manage high-quality content, including blogs, social media posts, newsletters, and email and SMS campaigns.

• Produce marketing materials such as brochures, flyers, presentations, and promotional content asrequired.

• Coordinate photography and videography requests with the relevant locations.

Brand Management & Development

• Work closely with internal teams and external partners to ensure consistent branding and voice across all customer touchpoints.

• Conduct market research and competitor analysis toidentifyopportunities for growth and improvement.

Collaboration & Team Support

• Partner with internal departments, external agencies, and vendors to ensure thetimelydelivery of projects.

• Support internal communications and employee engagement initiatives as needed.

Qualifications & Requirements

• Education:Post-secondary diploma or degree in Marketing, Communications, Business, or a related field.

• Experience:One to two years of experience in a marketing role, ideally one involving regular, hands-on workcreating social media content, print designs, or website banners.

• Skills:

• Strong understanding of marketing principles, digital marketing, and content creation.

• Excellent writing and editing skills, with strong attention to detail.

• Proficiencywith marketing tools such asAdobe Creative Suite, Canva, or comparable design tools isrequired.

• Hands-on experience withGoogle Analytics, social media platforms, and email marketing platforms.

• Strong organizational, project management, and time management skills.

Core Competencies

• Strong communicationand interpersonal skills.

• Ability to thrive in a fast-paced, deadline-driven environment.

• Team-oriented, with a proven ability to collaborate effectively across departments.

Why Join Us?

• Privately owned and 100% Canadian
• 40+ state-of-the-art facilities
• A fun, fast-paced, high-energy environment packed with exciting initiatives and rewarding perks
• Personalized coaching, mentoring, and training focused onyourgrowth and the team's success
• Meaningful career path planning and real advancement opportunities
• Health & wellness benefit enrollment opportunities
• Employee referral bonus opportunities
• Exclusive employee pricing on automotive parts and service, plus a special discount at the Blackshop Restaurant and Wine Bar
• Perkopolis Enrollment
• On-site Parking

Salary - $60,000$70,000 CAD

The 401 Group attracts people who want to be challenged, make a real impact, and grow every single day.You'lljoin adiverse marketing team of 12+, take on meaningful ownership, and have the space to deepen your craft and prosper in your area of marketing.We'rebuilding something ambitious and we want people who want to build it with us.

This posting reflects a current and active opening.

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code.The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 [email protected]

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.