Social Media and Digital Specialist

RamSoft Inc

Toronto, ON

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Publié il y a 8 jours

Détails de l'emploi :

Temps plein

Niveau d`entrée

Key Responsibilities:

Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement.
Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization.
Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Analyze and adapt KPI's to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy.
Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences.
Monitor trends, analyze performance metrics, and adjust strategies accordingly.
Collaborate with cross-functional teams to align digital initiatives with business goals.
In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships.
Ensure brand consistency and maintain a strong online reputation.
Stay updated on emerging digital trends and technologies to drive innovation.

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Foire aux questions

Where is this Social Media and Digital Specialist position located?

This role is located in Toronto, ON.

What is the job type for this role?

This is a full-time position.

What are the main responsibilities of the Social Media and Digital Specialist?

The role involves developing and executing social media and digital marketing strategies, leading campaigns and product launches, managing company pages across platforms, analyzing KPIs, collaborating with content writers, monitoring trends, and aligning digital initiatives with business goals.

Will I be responsible for paid ads and SEO in this role?

Yes, in collaboration with the Director, you will manage paid advertising campaigns and SEO strategies.

Does the role involve working with influencers?

Yes, the role includes collaborating on influencer partnerships.

What is the focus of performance measurement in this job?

You will analyze and adapt KPIs to maximize engagement, sentiment, and share of voice, adjusting strategy in real time.

Will the role require creating your own copy for publishing content?

You will collaborate with creative content writers to ensure brand-aligned messaging, while providing strategic guidance rather than directly authoring copy for publishing.