Team Lead | Marketing

Applications Due EOD: September 5, 2025

Target Start Date: October 20, 2025

Who You Are

Youre results-obsessed, but you understand that results dont happen without creativity, smart strategy, and a strong brand. You thrive at the intersection of data and storytelling, excited by both the campaign idea and the performance metrics that prove its success. You know how marketing and sales connect, and you build strategies that drive awareness, leads, and revenue. Youre ambitious, highly driven, and energized by building teams and strategies that dont just meet goals but exceed them. You balance creativity with accountability, and you bring a deep understanding of digital marketing, from content and campaigns to analytics and optimization.

Who is POD Marketing?

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, weve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times its supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. Thats why were obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isnt about ping pong tables or beer fridges (though, we do have those too). Its about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, heres what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

Where You'll Work

While this role is part of the broader POD Marketing organization, your work will be focused within our SmileShop Dental Marketing andMarketing4ECPs divisions. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

Marketing4ECPs is the original division of POD Marketing and remains a market leader in eye care marketing. SmileShop Dental Marketing is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

Job Summary

As the Team Lead of Marketing & Communications at POD Marketing, youll oversee the marketing strategy for POD Marketing, Marketing4ECPs, and SmileShop Dental Marketing. This role blends creativity with performance: youll guide a team of strategists to shape how our brands show up while also generating leads, driving measurable results, and fueling growth across all business lines. From messaging to campaign execution to data-driven decision making, youll make sure our marketing efforts deliver impact. Youll mentor and develop your team, foster a culture of innovation and accountability, and ensure our strategies push boundaries while staying rooted in results.

Functions

• Team Management & Development
• Marketing Planning & Execution
• Complex Issue Resolution
• Departmental Communication
• Team Culture Development

Duties & Responsibilities

• Tackle complex marketing challenges, finding data-informed resolutions that serve both internal stakeholders and overall business objectives.
• Craft and champion a marketing & communications strategy that aligns with the organizations broader goals, encompassing events, internal communications, and brand advocacy initiatives.
• Take the lead on any complex department issues, offering a resolution that aligns with the clients, the prospects, and the agencys best interests.
• Manage and develop a team of individual contributors, ranging from entry-level to senior strategists, through weekly 1-on-1s and quarterly performance reviews.
• Maintain and foster a positive team culture, ensuring morale remains high and team members are motivated.
• Oversee the performance of your teams client portfolios, ensuring KPIs are met, leads are generated, and stakeholder satisfaction is maintained.
• Coordinate with other departments for cross-functional initiatives and maintain effective inter-departmental communication.
• Take an active role in recruiting, hiring, and onboarding new team members, ensuring the teams skill set aligns with departmental goals and business needs.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelors degree or diploma in Business Administration, Marketing, or related field
• 5+ years of experience in digital marketing with proven results
• 2+ years of experience in a sales-resultsfocused marketing role; direct sales experience is a strong asset
• 2+ years of experience in customer service, hospitality, or client relationship management
• Previous experience in people management or a leadership role is an asset
• Exceptional communication skills, both written and verbal
• Strong project management capabilities with a track record of handling multiple projects efficiently
• Skilled in leveraging social media platforms to engage and grow digital audiences
• Strong analytical acumen with the ability to derive meaningful insights from data and optimize campaigns accordingly
• Proactive self-starter with enthusiasm for introducing innovative ideas and initiatives
• Experience in graphic design or video production is highly regarded
• Familiarity with data analysis tools like Google Analytics, providing a competitive edge in strategic planning
• Proficiency with social media scheduling tools to enhance content planning and execution
• Strong research skills that contribute to informed decision-making and strategy development
• Has research experience, contributing to informed decision-making and strategy development.

What's in it for You?

At POD Marketing, we're not just another company we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:

A Healthy Work-Life Balance:

• 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
• Passion Day: a last-minute hooky day to pursue your passions and do whatever makes you happy.
• MeMonday: a company-wide shut down day to prioritize mental health and well-being.
  
• 30-day remote work policy: whether its a week working from Mexico or a change of scenery closer to home, youve got the flexibility to make it work.
• 26 hours of paid volunteer time per year to give back to the community.
• A comprehensive benefits package including vision and dental coverage, health and personal spending accounts, and an employee assistance program.

Mentorship & Career Development:

• Formal mentorship program that pairs you with managers from team leads to executives, providing invaluable guidance and support.
• A strong focus on internal growth as we promote from within whenever we can.
• Extensive learning & development program, including DiSC training, leadership development with our two-tier program called LEAD, public speaker training, and comprehensive management training.

Clear Expectations & Ongoing Support:

• Weekly 1:1s with your manager to stay connected, aligned, and supported.
• Formal quarterly performance conversations so you always know where you stand; no guesswork, no surprises.
• A culture of continuous feedback, where growth is part of the day-to-day, not just a once-a-year thing.
• A peer-to-peer recognition system that makes it easy to celebrate wins and shout out great work across the team.
  

Other Perks:

• Discounts with local vendors, because we believe in supporting our community.
• Free gym at our office and complimentary annual spin membership at a local boutique to keep you fit and healthy.
• Awesome office space in downtown Calgary, providing a vibrant and inspiring work environment.
• Complimentary snacks and beverages to keep you fuelled throughout the day.

How to Apply

At POD, we believe that most job requirements and conceptual knowledge are easily trainable. But you cant teach drive, ambition, or passion. (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

After reading this job description, we want you to ask yourself:

Am I the exact right person for this role?

Do I align with PODs core values and culture?

If youve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

1. Ensure your professional resume is up to date and highlights some of the key points we are looking for.
2. Create an engaging and personalized cover letter for us to read. If you dont include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
3. Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
4. Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

At POD Marketing, we believe in creating an inclusive work environment, which is why were proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.