Job Title: Brand Manager - Eastern Canada

Location: Montreal or Mississauga

Company Overview: Charton Hobbs is a leading distributor of premium alcohol brands across Canada. With a commitment to quality and innovation, we strive to bring the finest wines and spirits to consumers while fostering a culture of responsible enjoyment. As part of our growth strategy, we are seeking a dynamic and strategic-minded individual to join our team as a Brand Manager, focusing on the Eastern Canadian market.

Position Overview: The role will oversee the development of the Baron Philippe de Rothschild (BPHR) France and Baron Philippe de Rothschild (BPHR) Chile business in Canada. Based in the Mississauga or Montreal office, this position will report to VP, Eastern Canada.

As the Brand Manager for Eastern Canada, you will be responsible for developing and executing strategic brand initiatives to drive awareness, engagement, and sales growth within the region. The position will require close collaboration and coordination with the in-market supplier principal (BPHR export director) and you will work closely with cross-functional teams, including sales, marketing, and distribution, to ensure the successful implementation of brand strategies that align with company objectives and resonate with consumers.

Key Responsibilities:

1. Brand Strategy Development: Develop comprehensive brand strategies that differentiate our products in the market and drive consumer preference. Incorporate the 4Ps of marketing (Product, Price, Place, Promotion) into strategic planning to ensure a holistic approach.
2. Market Analysis: Conduct regular market research and analysis to identify consumer trends, competitive landscape, and opportunities for growth. Utilize insights to inform product development, pricing strategies, and distribution channels.
3. Product Positioning: Define and refine product positioning, messaging, and branding strategies to effectively communicate the unique value propositions of our alcohol brands. Ensure alignment with consumer preferences and market dynamics.
4. Marketing Campaigns: Plan and execute integrated marketing campaigns, including advertising, promotions, events, and sponsorships, to increase brand awareness and drive sales. Coordinate promotional activities with retail partners and leverage consumer insights to optimize campaign effectiveness.
5. Digital Marketing: Oversee digital marketing efforts, including social media, email marketing, and influencer partnerships, to engage consumers and build brand loyalty. Develop targeted digital strategies to reach key demographics and drive online engagement and sales.
6. Trade Marketing: Collaborate with sales teams to develop trade marketing programs and initiatives that drive distribution, visibility, and sell-through at retail outlets, bars, and restaurants. Implement point-of-sale materials, merchandising displays, and promotional incentives to enhance brand presence and drive conversion.
7. Budget Management: Manage brand budgets effectively, allocating resources to maximize ROI and achieve business objectives. Monitor spending against targets and adjust plans as needed to optimize performance and ensure financial discipline.
8. Cross-Functional Collaboration: Work closely with internal teams, including sales, marketing, and finance, to ensure alignment and integration of brand strategies across all functions. Foster a culture of collaboration and teamwork to drive collective success.
9. Performance Monitoring: Monitor and analyze key performance metrics, such as sales data, market share, and brand health indicators, to evaluate the effectiveness of brand initiatives and identify areas for optimization. Use data-driven insights to refine strategies and drive continuous improvement.
10. Brand Advocacy: Serve as a brand ambassador and advocate within the organization and externally, representing our brands at industry events, trade shows, and customer engagements. Build strong relationships with key stakeholders and influencers to enhance brand visibility and credibility.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.
• Minimum of 5 years of experience in brand management or marketing, preferably in the alcohol beverage industry.
• Proven track record of developing and implementing successful brand strategies that drive business results.
• Strong analytical skills with the ability to interpret data and insights to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.
• Bilingual English / French is a must.
• Creative thinker with a passion for innovation and a keen understanding of consumer behavior.
• Results-oriented mindset with a focus on driving measurable impact and ROI.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Established trade contacts both on and off premise are a plus.
• Valid Passport. A moderate level of domestic and international travel is also incumbent with this position including regular travel between Ontario and Quebec.
• Valid Driver's License.

Additional Information:

• This position offers a competitive salary, bonus, and comprehensive benefits package.
• Travel within Eastern Canada may be required.

Join us in shaping the future of premium alcohol brands in Eastern Canada and be part of a dynamic team dedicated to excellence and innovation.

Apply now to embark on an exciting career journey with Charton Hobbs!

The above information is representative of the work performed in this position; however, it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.

Charton Hobbs is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.