Authentic Wine and Spirits Merchants (AWSM) is a leading player in the alcohol industry, committed to delivering exceptional and diverse wines and spirits to consumers nationally. With a focus on quality and innovation, we are seeking a dynamic and results-oriented Provincial Sales Manager to join our team.

Job Summary:

To assist and oversee the sales planning and the sales team execution supporting the wines and spirits suppliers and portfolios within AWSM in Ontario, observing best industry practices and ethical business methods.

Essential Duties and Responsibilities:

Reporting to Vice President, the Sales Manager is responsible to

• Work with regional Vice President and Provincial Marketing team to create periodic and annual targets for case volume and financial objectives for AWSM both On Premise and Retail channels.
• Assist in reviewing order forecasts based on programming, category, and brand trends, planned price actions specific to the LCBO and On Premise.
• Be prepared to guide representatives from our international wine, champagne, and spirit brands through presentations on the Ontario market, including category trends, competitive action, and opportunities.
• Manage ON Retail and On-Premise sales teams.

Sales planning:

• Set individual sales representative targets by brand, period, annually and by program. This involves product selection, forecasting, and in-field execution.
• Measure and report on field sales team results in both Retail and On Premise.
• Track and report sales wins, losses, competitive activity and results;
• Conduct account audits of AWSM and competitor brands in the field;
• Lead luxury wine back vintage/special offers periodically for relevant producers;
• Help team manage allocations on special buys or limited production items;
• Work with the marketing team to execute brand plans.

Sales team activities:

• Provide leadership to the entire sales team
• Motivate, manage, mentor, and train sales and merchandizing team to attain sales targets.
• Host sales meetings.
• Conduct work withs with sales team in both retail and on premise locations.
• Follow-up on sales executions to measure individual results and performance;

Management/Administrative Responsibilities:

• Maintain accurate territories and adjust boundaries if needed
• Manage sales representative expenses and supplier promotional budgets within company guidelines

Job Requirements:

• Experience: University degree in a related field and/or minimum of 5 years sales experience and/or 2+ year's experience as a sales manager with direct reports or key account manager of a large wine and/or spirits portfolio. You will have a portfolio of examples of your sales work to date.
• Skills: Must have excellent written and verbal communication skills. Must be highly organized and display excellent motivation and leadership abilities. You should be prepared to provide examples of your written work. You must have great PC skills (Microsoft Office minimum) and be able to extensively use the AWSM web-based applications for sales, analytics and planning activities. Must be able to juggle multiple situations, be self-motivated and able to work independently.

• Knowledge: Thorough working knowledge of the sales of wine and spirits or of an important consumer brand. Successful completion of several wine and spirit courses is desirable (such as WSET 2) and will be required if hired.

• Physical: Must be able to work a flexible schedule including evenings, weekends and travel (includes overnight stays). Must be physically able to lift and carry 41+ pounds and able to build displays or handle heavy POS material.

• Other: Must possess and maintain a valid Driver's license in Ontario, must be able to travel occasionally. Available for as may be required evening and weekend events (sometimes on short notice), both local and international travel – valid passport required.

Benefits

• Medical, dental, RRSP and other benefits after a qualifying period.
• Competitive salary and benefit package plus performance bonus commensurate with existing trade relationships, performance, attainment of annual objectives and KPI‘s,
• Car allowance, travel and expense account.
  

If you are enthusiastic about the alcohol industry, possess sales and leadership expertise, and are motivated by achieving sales targets, we invite you to apply for this exciting opportunity to contribute to the success of AWSM. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this today!

The above information is representative of the work performed in this position, however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.