Dana Full-Time Social Media and Event Coordinators manage multiple social media handles of key unit(s) for the company. These often include, but are not limited to: Instagram, Facebook, Tik Tok, & Snapchat for multiple units and often different verticals (Retail vs Higher Ed)

In addition to social media and marketing duties, this role plays a key part in supporting onsite catering operations and event execution. The successful candidate must be comfortable overseeing and assisting with catering set-ups, working closely with culinary teams, and ensuring that events are executed smoothly and professionally. A strong sense of organization, customer service, and hands-on involvement in hospitality-focused experiences is essential.

Coordinators have a strong skill set in content creation and can juggle creating content for multiple units at the same time. These include the ability to edit high-quality audio and video using a combination of hardware and software. They also bring other peripheral skill sets such as the ability to manage and build E-Commerce environments, use multiple forms of editing software to create cutting-edge content, and other cloud-based platforms to aggregate feedback.

Coordinators are expected to understand standard Social Media KPIs and Metrics and send weekly reports to Dana's National Lead on Social Media and Engagement. They are also expected to be able to account for these metrics, provide context around them, and grow them over time.

Alongside content creation, this role provides general marketing support which includes engaging with customers and collecting feedback for operational improvements. This includes tabling, polling, sampling, events support, and other activities that drive customer participation and reinforce the Dana brand. Specialists are also capable designers that can create marketing collateral such as loyalty cards, posters, and signage when needed.

Job Duties:

Social Media Management & Content Creation

• Manage and grow multiple social media handles (e.g., Instagram, Facebook, TikTok, Snapchat) across various units and verticals (Retail and Higher Ed).

• Create engaging, high-quality content including graphics, photos, videos, and reels for multiple platforms.

• Edit video and audio content using professional software (e.g., Adobe Creative Suite, CapCut, Canva, etc.).

• Maintain a consistent brand voice and visual identity across all platforms.

• Schedule and publish content using social media management tools.

Analytics & Reporting

• Track and analyze social media metrics and KPIs on a weekly basis.

• Prepare and submit regular performance reports to Dana's National Lead of Social Media & Engagement.

• Provide insights, context, and growth strategies based on analytics.

E-Commerce & Digital Marketing Support

• Support and manage unit-level E-Commerce platforms, including product uploads, descriptions, and promotions.

• Collaborate with teams to launch and market digital campaigns.

Event Coordination & Onsite Catering Support

• Assist with planning, coordinating, and executing onsite catering events.

• Oversee catering setup and takedown while ensuring presentation standards are met.

• Liaise with culinary teams to ensure smooth event operations and client satisfaction.

• Represent Dana in a professional and hospitable manner during all events.

Customer Engagement & Feedback

• Conduct tabling, polling, and sampling initiatives to interact with customers and gather feedback.

• Build strong relationships with students, staff, and customers to boost engagement.

• Communicate feedback to internal teams to support continuous improvement.

Marketing & Design

• Design marketing collateral including posters, flyers, signage, and digital graphics.

• Promote initiatives, specials, and campaigns through effective visual materials.

• Demonstrated experience managing multiple social media accounts (Instagram, Facebook, TikTok, Snapchat) for diverse units or business verticals (e.g., Retail and Higher Education).

• Strong background in content creation, including photo, video, and audio capture and editing, with the ability to produce high-quality, engaging material using both mobile devices and professional software.

• Proficiency with editing tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms to create impactful and visually compelling content.

• Competent in creating marketing collateral such as posters, signage, digital displays, loyalty cards, and branded materials that align with Dana's visual identity and standards.

• Experience in building and managing E-Commerce platforms, particularly for food service or hospitality-related environments.

• Ability to interpret and act on social media performance metrics (e.g., Impressions, Reach, Engagement, Follower Growth), and generate regular performance reports with strategic recommendations for improvement.

• Highly organized and capable of managing multiple content streams, deadlines, and unit needs simultaneously while maintaining consistent brand messaging.

• Confident and personable communicator with strong customer service skills and the ability to actively engage with customers during tabling, sampling, polling, and event support activities.

• Comfortable supporting and overseeing catering set-ups and event execution, including coordination with culinary teams and ensuring professional presentation and service.

• Hands-on, hospitality-focused approach with an eye for detail and the ability to troubleshoot and adapt quickly during live events and activations.

• Self-starter with a proactive attitude, creative flair, and strong time management skills in fast-paced, multitasking environments.

WHAT'S IN IT FOR YOU?

• Be part of an industry that's more important than ever!
• Employee Referral Program!
• Career advancement opportunities.
• Whereas other companies are downsizing, we are growing!
• Be #1 on day 1 by joining an industry leader.

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans' status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the hiring selection process are available upon request.
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WHO ARE WE?

Dexterra Group, is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that's something we're truly proud of. Work That Matters, People Who Care.