Victoria, Vancouver, or Toronto, Canada Full-time Hybrid / Travel Required

A premium Canadian craft brand in the alcoholic beverage space is conducting a search for a dynamic Chief Executive Officer to lead a bold growth initiative. With production capacity in place and premium products ready to scale, the company is seeking a growth-focused CEO to unlock distribution and revenue opportunities across key markets.

This is a rare opportunity to lead a high-potential business with a strong product portfolio and brand foundation - and take it to market at speed.

What You'll Do

As CEO, you will own the company's growth trajectory with full leadership over:

• Sales strategy and execution, with a focus on national and international distribution channels
• Digital growth across eCommerce, website performance, paid media, and customer acquisition funnels
• Recruiting, leading, and empowering a high-performing sales and marketing team
• Building strategic partnerships, retail relationships, and wholesale distribution networks
• Overseeing daily operations while aligning execution with high-level business strategy
• Representing the company to investors, industry stakeholders, and partners
• Reporting directly to the ownership group and driving overall business performance

Who You Are

We're looking for a hands-on, results-driven leader who can hit the ground running. The ideal candidate will bring:

• Proven experience in sales within the beverage industry (alcoholic or non-alcoholic; craft/alcoholic beverage experience is a major plus)
• Background in driving growth via digital and direct-to-consumer channels, website optimization, and eCommerce
• Strong leadership, communication, and operational skills
• Canadian citizenship and ability to travel across Canada and internationally as needed
• Based in Victoria, Vancouver, or Toronto
• Previous experience scaling consumer products or early-stage brands
• Comfortable working in an agile, entrepreneurial environment
• Immediate availability to step into a leadership role and take action

Why This Role

• High-impact opportunity to lead and scale a premium beverage brand with a strong product lineup and growing market presence
• Well-capitalized and production-ready, with the infrastructure and inventory to support aggressive growth and expansion
• Competitive compensation package including salary + equity ownership
• Autonomy and influence - work directly with founders, shape go-to-market strategy, and lead execution
• Lifestyle & legacy - Build something lasting in an industry where brand, craft, and culture intersect

To Apply

If you're a strategic, entrepreneurial leader ready for a meaningful next chapter in the craft space, we'd love to hear from you.