We're Hiring: Marketing Campaign Manager

Location: Toronto, ON (Hybrid or Remote within Canada)

Position: Full-Time, Permanent

Salary Range: $75,000-$85,000 CAD/year

Seniority Level: Intermediate to Senior

About the Role

Webware.ai is looking for a high-performance marketing campaign manager to take charge of lead generation, social media, content creation, branding, and website growth. This role will own the marketing engine that drives qualified traffic and conversions, working closely with leadership and cross-functional teams to meet growth goals.

We're not looking for someone to "manage marketing" - we're looking for someone to run it . You will own campaign strategy, drive execution, track performance , and ensure that the Webware brand is always firing on all cylinders.

Your Mission

• Generate qualified leads that drive real revenue
• Keep our campaigns, website, content, and brand aligned and active
• Execute fast, smart, and with full ownership
• Lead marketing while collaborating tightly with Sales and Product

Core Responsibilities

1. Lead Generation Owner

Plan, launch, and optimize campaigns across paid, email, SEO, and organic

Own funnel performance and weekly lead metrics

2. Social Media & Content Manager

Build and manage a rolling content calendar for social and blog

Write or coordinate creation of all branded content (email, web, ads)

Track content performance and engagement

3. Website Maintenance & Optimization

Update content, build landing pages, and support SEO efforts

Collaborate with our dev team for improvements or fixes

4. Brand Manager

Own brand consistency across every channel

Approve creative, messaging, and ensure all touchpoints reflect our tone and values

5. Marketing Operations & Project Management

Run the marketing request system (Pipefy), prioritize tasks, and manage timelines

Communicate regularly with internal stakeholders and keep deliverables on track

6. Data & Reporting

Track all major KPIs: traffic, conversions, CPL, lead quality, engagement, CAC,

Report on campaign performance weekly and identify areas to improve

You'll Crush This Role If You

• Have 5+ years of experience in digital marketing, demand gen, or growth roles

• Are obsessed with campaign performance, lead quality, and driving results

• Have experience using tools like Google Analytics, CRM platforms, ad platforms, SEO tools, and CMS systems

• Experience collaborating with a strong Sales team

• Write clear, persuasive marketing copy and can communicate with designers effectively

• Love taking ownership and moving fast without waiting for permission

• Have proven experience in a high-growth, tech, or startup environment

Do Not Apply If

• You've never launched or owned a marketing campaign from start to finish

• You need a manager to assign daily tasks

• You aren't comfortable working in a data-driven, fast-paced environment

• You're unfamiliar with lead generation, funnels, or conversion tracking

Perks & Culture

• Flexible remote-first culture with in-office days (Toronto HQ)

• EOS-driven company with strong systems and clear Rocks

• Collaborative, positive, and high-performance team

• Opportunity to shape marketing in a rapidly growing AI company

Start Date

We're interviewing now and aiming for a May/June 2025 start date.