Hybrid Role: 3 times a week in office

You will join a dynamic and fast-paced environment and work with cross-functional teams to communicate the great value of our products to the market and drive adoption.

WHAT YOU'LL BE DOING

- Lead Customer Lifecycle campaign mapping to build and launch Salesforce Marketing Cloud journeys

- Create and manage creative briefs & SOPs for every journey component, ensuring you have all the details to build successful customer interactions

- Support in managing campaign calendar of deployment and deliverables with defined timelines

- Advise on best practices, testing and capabilities to support customer acquisition and retention strategies and programs

- Consult on channel utilization, support technical and operational execution of customer journeys with clear goals and KPIs

- Monitor, optimize and report on results of journey performance, sharing key post-analysis learnings (metrics, deliverability and progress/achievement of KPIs)

- Conduct regular testing on customer segmentation, dynamic content and personalization strategies, as well as testing and QA in tandem with the cross-functional teams for any integrations or enhancements

- Support in troubleshooting and solutioning data queries with data and development teams - Support in identifying operational process gaps to create efficiencies and improve workflow, promote adoption and adherence to new processes

- Support in identifying emerging innovations within the platform and recommend strategies in collaboration with the broader Digital Expansion team.

WHAT YOU'LL BRING

3+ years experience in marketing automation/operations, ideally with expertise in marketing digital products or services

Strong working knowledge of Salesforce environment (Marketing Cloud/Pardot), experienced in building and managing campaign automations, or equivalent: Marketo, Hubspot, Braze, Adobe Experience Manager, or similar

Deep understanding of digital channels and how they function, especially email and mobile marketing

You've juggled multiple projects and tasks successfully, without missing deadlines or impacting results

Ability to work with ambiguity, autonomously translate high-level direction to specific deliverables and effectively plan tactics in complex work streams

Nice-to-have: Litmus, HTML, CSS and AMPscript, SQL Query or eager to learn

WHO YOU ARE

Analytical, data-driven. Truly care about the results.

Curious and are keen to make recommendations. Always eager to learn.

Collaborative and able to effectively communicate verbally and in writing.

Agile and creative - you're not afraid to improvise and improve.