Marketing Manager (Pharma)

Toronto, ON

Are you a strategic marketing leader with a proven track record in pharma? Our client is looking for a Marketing Manager to play a key role in launching their first pharmaceutical product in Canada and helping to establish a brand-new division. Reporting directly to the Business Unit Head, this is a unique opportunity to build a go-to-market strategy from the ground up, make a national impact, and position yourself for long-term growth within a dynamic and expanding organization.

JOB SUMMARY

As the Marketing Manager, you will own the end-to-end launch strategy and execution for a new pharmaceutical product, working cross-functionally with key stakeholders to ensure commercial success. From market analysis and campaign development to sales enablement and KPI tracking, you'll be at the centre of it all. You'll also play a pivotal role in setting the tone for future launches and growth within the division.

RESPONSIBILTIES

• Lead the end-to-end product launch, driving cross-functional collaboration across various stakeholders to ensure seamless execution.
• Develop and implement strategic launch plans, including product positioning, messaging, promotional campaigns, and sales enablement tools tailored to the Canadian market.
• Leverage market insights and data (qualitative and quantitative) to inform strategy, track KPIs, and adapt tactics in response to evolving customer and competitive trends.
• Manage budgets and forecast performance, overseeing P&L, resource allocation, sales targets, and supply planning to meet business objectives.
• Engage with Key Opinion Leaders and agencies to build brand advocacy and develop impactful marketing assets that resonate with target audiences.
• Support salesforce development and training, including segmentation strategy, scientific messaging, and competitive differentiation to drive in-field success.

REQUIREMENTS

• Bachelor's degree in Commerce, Science, or a related field (MBA or MSc preferred).
• 8+ years of experience in the pharmaceutical industry, including 3+ years in marketing.
• Previous product launch experience is mandatory.
• Sales experience in pharma an asset.
• Strong knowledge of the Canadian healthcare landscape.
• Skilled in translating strategy into actionable marketing plans.
• Data-driven mindset with the ability to distill insights from both qualitative and quantitative sources.
• Comfortable leading multiple projects under tight timelines.
• Proficient in Microsoft Office, Salesforce, and industry tools like IQVIA.
• Willingness to travel within Canada and to the U.S. for conferences, customer events, and/or meetings.

This is more than a marketing role-it's a chance to be part of something new and career-defining. You'll be working directly with the BU Head, shaping a new division from the ground up, and opening doors for future growth. If you're driven, strategic, and ready to lead a national product launch from the front, we want to hear from you. Apply in confidence today using the "Apply" button for immediate consideration.

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with offices coast-to-coast, a staff of more than 25 Consultants and Associates, and expertise in four core practice areas. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.

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