- – Lead integrated marketing strategies to enhance brand reputation and performance.
- – Embed AI and automation in workflows to optimize marketing execution and efficiency.
- – Develop and inspire a high-performing team, fostering innovation and collaboration.
- – Oversee high-performing Engineering Managers to execute the Canadian roadmap.
- – Lead integration of Agentic development tools for enhanced software delivery speed.
- – Act as primary technical contact, translating engineering challenges for stakeholders.
- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.