- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Lead strategic development and implementation in partnership with the Board.
- – Oversee financial management, budgeting, and resource development initiatives.
- – Build relationships with stakeholders, advocating for the craft sector's value.
- – Curate and edit content for The Lede and BellMedia.ca to enhance engagement.
- – Manage internal and external communications for Sales, including press releases.
- – Develop initiatives to support Bell Media PR team and amplify communication efforts.