Senior Product Manager, Digital Sales Optimization

Job Description

What is the opportunity?

At the forefront of retail banking innovation, we're reshaping how clients acquire and interact with their financial products. By prioritizing seamless, digital-first experiences, we're revolutionizing the industry to deliver solutions that are more accessible, efficient, and client-centric. As such, we are seeking a Senior Product Manager, Digital Sales Optimization to focus on optimizing our Everyday Banking product acquisition experience, with a focus on empowering Canadians to make informed decisions about financial products tailored to their everyday needs. In this role, you will take ownership of optimizing the Everyday Banking product acquisition experience, working closely with cross-functional teams to identify and implement data-driven improvements.

What will you do?

• Lead a cross-functional agile squad comprised of designers and developers to execute on Optimization initiatives and enhancements that elevate acquisition results

• Partner with key stakeholders to align on priorities, monitor progress against objectives, and showcase the value of delivered capabilities, through effective collaboration and stakeholder management

• Identify friction points and opportunities for enhancement through data analytics, funnel reporting, and user insights to create best-in-class client experiences

• Focus on boosting conversion rates across core Everyday Banking sales channels by implementing data-driven strategies and iterative refinements.

• Monitor progress against Objectives and Key Results through the iterative delivery of working software, helping to showcase the net-benefit of the capabilities delivered to market

• Build and scale an experimentation framework to foster a culture of continuous testing, learning, and refinement, driving data-backed decisions.

• Adopt AI tooling to enable efficient delivery in the day-to-day

What do you need to succeed?

Must-Have:

• 5+ years of relevant digital product management experience with background in the Agile way of working

• Experience in one or more of the following areas of focus: client acquisition, digital acquisition, data analytics

• Proven ability to drive results while effectively collaborating with key partners to do so

• Experience defining product roadmaps, prioritizing backlogs, and translating business goals into technical requirements

• Established growth mindset and an ability to push, pivot and let go as the environment evolves

• Strong communication skills with the ability to tell a compelling story to garner buy-in and support

• Demonstrated analytical skills with experience leveraging data to make informed decisions

Nice-to-have:

• Certified Scrum Product Owner, or related certification

• Familiarity with sales funnels and experience with sales funnel optimization

• P&L business background: acquisition, engagement, retention, or product management experience

• Experience launching digital distribution platforms or apps with a significant user base.

• Knowledge of API-driven product ecosystems

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Flexible work/life balance options

• Work in a dynamic, collaborative, progressive, and high-performing team

• Ability to make a difference and lasting impact

#TECHPJ

#LI-post

Job Skills

Agile Methodology, Analytical Thinking, Banking Products, Client Acquisitions, Collaboration, Communication, Data Analytics, Digital Acquisition, Digital Product Development, Digital Product Management, Digital Product Strategy, Digital Sales, Effectiveness Measurement, Experimentation, Innovation, Prioritization, Product Acquisitions, Product Development, Product Development Lifecycle, Product Development Methodology, Product Management, Results-Oriented, Stakeholder Management

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-03-31

Application Deadline:

2026-04-14

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.