Position Type:
Permanent

If you're looking for a fulfilling career that can make a real difference in your life, and the lives of others, you've come to the right place.

As a national health solutions partner, we put people first in everything we do - and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences and career expertise to Medavie. By collaborating and innovating together, our employees are creating industry-leading solutions in insurance, primary care and emergency medical services that impact millions of lives in Canada each year.

Our mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest - and it's reflected in our award-winning culture. We celebrate individuality and value the diverse perspectives and skills our employees contribute. We go beyond providing competitive pay and comprehensive benefits to offer opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is where employees can be their best selves, feel they belong, and achieve their full potential. Be part of it by applying for a position with us today.

As a Senior Marketing Advisor, Client Value, you will play a pivotal role in shaping and articulating our core value story to drive business growth. This strategic position is responsible for leading the development of our core value story strategy and framework, creating comprehensive high-impact content that communicates the value of our brand and our solutions to prospective clients in a competitive market.

This role is ideal for a strategic storyteller with exceptional writing, communication, and collaboration skills who can translate complex ideas into clear, compelling narratives that resonate authentically with clients.

Key Responsibilities:

Value Story Strategy and Development

• Build a cohesive value story framework that positions our offerings as market leaders.
• Craft compelling messaging and narratives that clearly communicate our differentiation.
• Function as a strategic storyteller, transforming complex business concepts into compelling narratives that resonate with clients and drive engagement.
• Ensure our value story is consistently reinforced across all client touchpoints.

Create and Optimize Content:

• Develop engaging core sales proposal and presentation content aligned with our value story and strategically positioned to demonstrate measurable value to client.
• messaging, that is easily customizable by the sales team to address client needs effectively.
• Collaborate cross-functionally to gather insights and translate them into high-impact content.

Strategic RFI and RFP Collaboration

• Lead the development of comprehensive responses to Requests for Information (RFIs), collaborating with cross-functional teams and editing for clarity, consistency, and strategic positioning.
• Collaborate with account teams to develop comprehensive, strategic responses to key Requests for Proposals (RFPs), aligned with our core value story.
• Leverage insights from past proposals to enhance competitiveness and content quality.
• Ensure clarity, consistency, and strategic positioning in all client-facing materials.

Manage Sales Content Repository

• Oversee and maintain an organized, accessible proposal content library.
• Collaborate with sales, product, and subject matter experts to review and update content to reflect business updates, market trends, product innovations and core value messaging.
• Add and categorize new content from key RFPs/RFIs for broader use.

Cross-Functional Collaboration and Influence

• Serve as a trusted strategic advisor to sales, marketing, and product teams.
• Facilitate debrief sessions post-RFP/RFI submissions and post-surveys and scorecards to capture insights and refine future content strategies.
• Influence internal stakeholders to ensure consistent messaging across all client touchpoints.

Market Intelligence and Strategic Insights

• Stay ahead of industry trends, competitor positioning, and client needs.
• Use data-driven insights to optimize content effectiveness and anticipate client challenges.
• Explore innovative formats and technologies to enhance content delivery.

Training and Enablement

• Provide training and support to the sales team on effectively using content, tools and articulating our value proposition.
• Develop tools and resources to help the sales team tailor content and messaging for specific opportunities.
• Foster a culture of continuous improvement and knowledge sharing.

Qualifications :

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Experience: Minimum of 7 years of experience in strategic marketing, sales enablement, value proposition development within a corporate environment.
• Language Skills: Fluency in English, Bilingualism (French and English) is considered a strong asset.

Skills & Experience:

• Strategic Thinking: You are a big-picture thinker with the ability to align content strategy with business objectives and client needs.
• Storytelling Expertise: You know how to craft compelling narratives that clearly communicate value and differentiate our offerings.
• Exceptional Writing: You have the ability to write persuasive sales and marketing content.
• Collaboration & Influence: You have strong interpersonal skills with the ability to engage and influence cross-functional teams.
• Execution Excellence: You are highly organized and skilled at managing complex projects from conception to completion.
• Creativity and Innovation: You bring fresh ideas and creative approaches to content development and positioning.
• Analytical and Problem-Solving Skills: You are curious and data-driven, looking for ways to improve processes and outcomes and achieve consistently high-quality results.
• Market & Client Insight: Preferred but not required.

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We believe our employees should reflect the communities we serve and welcome applications from candidates of all backgrounds. To provide the best experience possible, we will support you with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team of your needs. We are committed to making sure recruitment, retention, advancement, and compensation are fair and accessible while following all relevant human rights and privacy laws . We appreciate everyone who has shown interest in this position. Only those selected for an interview will be contacted.

If you experience any technical issues throughout the application process, please email: [email protected] .