DescriptionHey! I'm Scott, Marketing Director for our Pianote Brand at Musora.
We're an online music education company with the mission to create a world where everyone can play the songs they love!
I'm looking for a Digital Marketing Specialist to take Pianote to the next level.
You'll make an immediate impact if you have:

• Marketing chops.
• A Growth Mindset.
• Excellent copy that converts.
• Enthusiasm for music, better yet, pianists.

You'll work closely with the Marketing Director to facilitate the growth of Pianote – both in revenue and awareness. If you're successful in getting this role, you will be key in maintaining a healthy long-term marketing funnel while capitalizing on spontaneous marketing opportunities.
To apply: Please answer our application questions and provide a thoughtful cover letter.
Key Duties & ResponsibilitiesYou will be integral in supporting the Marketing Director with:

• Lead Generation. You're on the front lines of communicating with our audiences and ensuring we're building a healthy marketing funnel of engaged pianists.
• Copywriting. You'll be expected to write professional and engaging copy that pianists of all backgrounds can relate to.
• Advertising. You'll be responsible for writing ads that drive people to our free & paid resources. This means you'll get to know our audience better than anyone and take helping them seriously.
• Asset Creation. Execution is key – you'll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
• Miscellaneous projects. Some of the most successful campaigns don't fit under a single marketing branch. You'll need to be flexible in identifying & tackling new opportunities as they arise.
• Artist Relations: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.

Key Qualifications We want to harness your strengths while supporting your development – but we're looking for somebody exceptional in a few areas:

• Excellent Copywriter. Recognize the difference between personality-driven messaging that tells a story, inspires students, and invites them into action vs bland copy that feels corporate, pitchy, and off-putting.
• Marketer. You understand what a marketing funnel is and you have a passion for marketing.
• Organization. Pianote has a growing team. That means you'll need to stay on top of multiple schedules, studio bookings and more to ensure we're hitting marketing deadlines.
• Detail Oriented. Millions of people see the words we write and the videos we release. You need to catch spelling errors, identify schedule conflicts, and have deep empathy for our audiences.
• Education. Ideally, you'll have a minimum of two years and preferably a 4-year degree in a business-related university program.
• Piano-Player OR Piano Enthusiast. You love the piano – and preferably have experience playing the piano. (I.E. You know what a treble/bass clef is.)
• Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit, as defined on our company website.

Key Performance Indicators:
As a member of the marketing team, your performance will be judged on:

• Awareness. Are we reaching newer & larger audiences with our campaigns?
• Leads. What impact are you making on the quality & quantity of leads we're bringing in?
• Conversions. Are we turning leads into students? You'll be running campaigns to convert new students and drive revenue growth.
• Engagement. Are emails being opened? Comments and likes on our ads? Are we making people smile with what we're doing?
• Hitting Deadlines. You'll be responsible for ensuring we launch promotions on time and help coordinate the full arsenal of our marketing efforts.

Reporting Structure:

• You will report directly to the Marketing Director (Pianote)

Job Details:

• This role is hybrid, ideally onsite three days per week.

What we offer you

• Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
• Paid time off - we understand and value the importance of rest and recovery and that includes time away from work!
• Career Growth. You're joining a growing team and company with ambitious goals.
• Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
• Onsite Amenities and Events. Onsite parking, on-site gym, and office events (on-site & virtual)! Be a part of a fun-loving team!
• Onsite SNACKS, beer/kombucha fridge, coffee/tea and more! We want to make sure you stay fuelled throughout the day!
• Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
• Flexible work. Depending on the role, choose to work on-site at our Abbotsford, BC, Canada head office, remote, or in a hybrid environment.