Vice President of Marketing

We are seeking a strategic and results-driven Vice President of Marketing to lead our B2B marketing efforts, primarily targeting immigration lawyers. This role will focus on driving lead generation, optimizing conversion rates, enhancing brand awareness, and contributing to revenue growth.

Key Responsibilities:

Team Leadership & Development

• Evaluate, organize, and develop the marketing team and resources to align with the companys vision and future growth.
• Lead a team including a Content Manager, Event Manager, and Marketing Operations Manager, with a Graphic Designer supporting initiatives.
• Mentor and develop the team to achieve high performance and meet ambitious marketing goals.

Lead Generation & Conversion

• Increase the quantity and quality of leads generated across multiple channels, including email, content marketing, events, social media, and website forms.
• Set clear performance targets for each channel, including event registrations, content downloads, email subscribers, and social media growth.
• Optimize conversion rates across the marketing funnel, turning event attendees into customers or partners, content readers into leads, and website visitors into engaged users.

Brand Awareness & Communication

• Develop and implement strategies to enhance brand visibility, recognition, and engagement across all marketing channels.
• Ensure consistent messaging and branding across all materials, campaigns, and channels tailored to target audiences and personas.

Revenue Growth & ROI Management

• Set ambitious revenue targets for each marketing channel and optimize the marketing mix to achieve them.
• Monitor ROI on marketing initiatives, making data-driven decisions to allocate resources effectively and maximize results.

Digital Summit Management

• Lead the planning, organization, and execution of the annual Digital Summit for 1,200+ immigration lawyers.
• Ensure the summit delivers high value to attendees while supporting broader marketing and business objectives.

Analytics & Reporting

• Define, track, and report on key performance indicators (KPIs) to evaluate marketing effectiveness and inform strategy.
• Use data insights to continuously optimize growth marketing initiatives and make strategic recommendations to the executive team.

Qualifications & Requirements:

• More than 8 years of experience leading marketing teams and driving measurable growth in B2B environments.
• Strong experience with digital marketing channels, including social media, email, content marketing, and event marketing.
• Tech-savvy with experience using marketing automation tools, CRM systems, and analytics platforms.
• Experience in the legal or immigration industry is a plus.
• Exceptional leadership, strategic thinking, and communication skills.
• Ability to thrive in a fast-paced, goal-oriented environment.