Lead Generation Specialist (Digital Marketing)

We are seeking a results-drivenLead Generation Specialistto manage and optimize our digital campaigns across Google and other platforms. This role requires a strong understanding ofGoogle Ads, SEO best practices, and data-driven campaign optimization to consistently attract and convert high-quality leads. You will be responsible for creating and managing ad campaigns, building effective landing pages, tracking conversions, and leveraging analytics to maximize ROI. If you are motivated by measurable results and thrive in a fast-paced digital marketing environment, this role is for you.

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be! We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.

Location: In Person - Cambridge, ON

Compensation: Up to $100,000 per year plus bonuses

Full-Time | MondayFriday

Key Responsibilities

• Develop and manageGoogle Ads campaignswith a focus on lead form extensions, location targeting, and conversion tracking.
• Optimize ad spend usingbidding strategies(Maximize Clicks, Target CPA, etc.) and Googles AI tools.
• Set up and maintainGoogle Guaranteedprofiles to attract verified, high-intent leads.
• ImplementSEO strategies(on-page, off-page, technical) to improve organic visibility and website traffic.
• Create and testlanding pagesoptimized for conversions.
• Conductkeyword researchand audience analysis to guide campaign strategy.
• Track, measure, and analyze campaign performance usingGoogle Analytics 4 (GA4)andGoogle Tag Manager (GTM).
• Produce performance reports and provide actionable insights for continuous optimization.
• Collaborate with content and design teams to ensure ad copy, creative, and user experience align with lead generation goals.

Required Qualifications

• Bachelors degree inMarketing, Business, Communications, or a related field(or equivalent experience).
• 13 years of experience indigital marketing, performance marketing, or lead generation.
• Strong proficiency inGoogle Adscampaign management.
• Hands-on experience withSEO optimization(keywords, on-page, technical).
• Working knowledge ofGoogle Analytics 4 (GA4)andGoogle Tag Manager (GTM).
• Experience inconversion trackingand KPI reporting.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent organizational and communication skills.

Preferred Qualifications

• Google Ads Certifications(Search, Display, Video, Measurement).
• Google Analytics Certification.
• Familiarity withCRM systems(HubSpot, Salesforce, etc.).
• Experience with SEO tools (SEMrush, Ahrefs, Moz).
• Knowledge ofA/B testing frameworksand CRO (Conversion Rate Optimization).
• Experience creating and managingGoogle Guaranteedprofiles.
• Understanding of local SEO strategies, includingnear me targeting.

Why Join Us?

• The 401 Group of Companies is privately owned and 100% Canadian
• 40+ State-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service "Hub"
• A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.
• Personalized coaching, mentoring, and training focused on both individual growth and team success.
• Empowering you to grow with meaningful career path planning and advancement opportunities.
• Health & wellness benefit enrollment opportunities
• Employee referral bonus opportunities
• Enjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop.
• Perkopolis Enrollment
• On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code.The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 [email protected]

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.