Paid Ads Specialist

Applications Due EOD: July 2, 2025

Target Start Date: August 18, 2025

Who is POD Marketing?

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, weve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times its supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. Thats why were obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isnt about ping pong tables or beer fridges (though, we do have those too). Its about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, heres what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

Where You'll Work

While this role is part of the broader POD Marketing organization, your work will be focused within our SmileShop Dental Marketing andMarketing4ECPs divisions. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

Marketing4ECPs is the original division of POD Marketing and remains a market leader in eye care marketing. SmileShop Dental Marketing is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

Job Summary

In the role of Paid Ads Specialist at POD Marketing, you will orchestrate a comprehensive suite of digital advertising initiatives, ensuring that strategies for PPC, Google Display, YouTube, and social media advertising not only meet but exceed our clients' expectations. Your meticulous oversight of campaign finances will guarantee adherence to budgets, while your dedication to deadlines ensures a flawless execution of marketing campaigns. A significant part of your role involves rigorous analysis and reporting, leveraging website analytics to enhance the impact of our advertising efforts. You will be instrumental in establishing and executing conversion tracking mechanisms, providing vital data that fuels client strategies. Collaboration is key, as you will join forces with teams across multiple disciplines to deliver holistic and customized marketing solutions. Additionally, your commitment to mentoring new talent, refining processes, and contributing to product development reflects our forward-thinking and innovative approach. Your expertise will keep us at the leading edge of industry developments, solidifying our position as market leaders.

Functions

• Client portfolio management
• Client onboarding & builds
• Optimizations
• Product Support
• Reporting support

Duties & Responsibilities

• Strategically plan, create, and oversee all facets of digital advertising, including PPC, Google Display, YouTube, and social media advertising campaigns.
• Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
• Monitor and manage campaign finances diligently, ensuring adherence to budgetary constraints, forecasting monthly expenditures, and reconciling any financial inconsistencies.
• Uphold strict adherence to campaign deadlines, guaranteeing meticulous and faultless execution of tasks.
• Conduct detailed tracking, analysis, and reporting of website analytics, as well as performance metrics for all paid advertising initiatives and campaigns.
• Implement conversion tracking by setting up and placing appropriate codes on clients' websites.
• Work in tandem with cross-functional teamsspanning Marketing Science, Sales, Web Development, Social Media, Content, and SEOto manage client accounts and actualize tailored marketing strategies.

• Train new team members on best practices and protocols, providing valuable insights to improve their performance.
• Support process innovation and documentation, working closely with the Senior team members to ensure optimal efficiency and effectiveness.
• Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

Must haves:

• Legally able to work in Canada and located in Calgary, AB
• Bachelors degree in Business Administration, Marketing, or related field
• 2+ years of experience in SEM (Search Engine Marketing) with documented success in managing PPC campaigns on Google, indicating a strong grasp of paid search strategies.
• 2+ years in customer service, hospitality, or client relationship management
• 1-2 years of practical experience with analytics and tracking tools such as Google Analytics and Google Tag Manager, crucial for insights and performance tracking.
• Proficiency with bid management tools, particularly Adalysis, for optimizing advertising spend.
• Competence in the use of website analytics tools, which is key to understanding and improving user engagement.
• Demonstrated analytical skills with experience in generating SEM reports utilizing tools like Excel, Google Sheets, and Google Looker Studio, signifying the ability to translate data into actionable insights.
• Understanding of A/B and multivariate testing, essential for optimizing and refining marketing strategies.
• An analytical and data-centric mindset to inform strategy and decision-making.
• The capacity to manage multiple projects concurrently, showing adept project management and prioritization.
• Strong organizational skills, necessary for maintaining systematic campaign management.
• A keen attention to detail, ensuring precision and accuracy in all aspects of work.

Nice to have:

• A Post-secondary STEM degree, which can provide enhanced analytical and problem-solving skills.
• Advanced proficiency in Google Analytics and experience with various paid advertising platforms, including Google Ads, Microsoft Ads, and Facebook/Instagram Ads, indicative of a broader expertise in digital advertising.
• A basic understanding of SEO principles, beneficial for integrating SEM with organic search strategies.
• Previous experience in an agency setting, suggesting adaptability and experience with client-focused environments.
• Involvement in self-initiated projects such as website development, blogging, or data science, reflecting drive, initiative, and a passion for the digital field.
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What's in it for You?

At POD Marketing, we're not just another company we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:

A Healthy Work-Life Balance:

• 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
• Passion Day: a last-minute hooky day to pursue your passions and do whatever makes you happy.
• MeMonday: a company-wide shut down day to prioritize mental health and well-being.
  
• 30-day remote work policy: whether its a week working from Mexico or a change of scenery closer to home, youve got the flexibility to make it work.
• 26 hours of paid volunteer time per year to give back to the community.
• A comprehensive benefits package including vision and dental coverage, health and personal spending accounts, and an employee assistance program.

Mentorship & Career Development:

• Formal mentorship program that pairs you with managers from team leads to executives, providing invaluable guidance and support.
• A strong focus on internal growth as we promote from within whenever we can.
• Extensive learning & development program, including DiSC training, leadership development with our two-tier program called LEAD, public speaker training, and comprehensive management training.

Clear Expectations & Ongoing Support:

• Weekly 1:1s with your manager to stay connected, aligned, and supported.
• Formal quarterly performance conversations so you always know where you stand; no guesswork, no surprises.
• A culture of continuous feedback, where growth is part of the day-to-day, not just a once-a-year thing.
• A peer-to-peer recognition system that makes it easy to celebrate wins and shout out great work across the team.
  

Other Perks:

• Discounts with local vendors, because we believe in supporting our community.
• Free gym at our office and complimentary annual spin membership at a local boutique to keep you fit and healthy.
• Awesome office space in downtown Calgary, providing a vibrant and inspiring work environment.
• Complimentary snacks and beverages to keep you fuelled throughout the day.

How to Apply

At POD, we believe that most job requirements and conceptual knowledge are easily trainable. But you cant teach drive, ambition, or passion. (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

After reading this job description, we want you to ask yourself:

Am I the exact right person for this role?

Do I align with PODs core values and culture?

If youve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

1. Ensure your professional resume is up to date and highlights some of the key points we are looking for.
2. Create an engaging and personalized cover letter for us to read. If you dont include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
3. Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
4. Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

At POD Marketing, we believe in creating an inclusive work environment, which is why were proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.