DescriptionAs the Director, Product Marketing, you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial. You will work with the marketing team to design and deliver marketing programs for Photonic's quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.
Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.
WHAT WE NEED YOU TO DOContent Development

• Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools
• Partner with the communications team on campaigns, blogs, and other promotional content.

Market and Competitive Analysis

• Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape.
• Provide timely recommendations, market analysis, and updates on competitors
• Provide actionable insights to influence product roadmap and strategy
• Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly.

Go-to-Market Strategy

• Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning.
• Develop and execute go-to-market strategies for new product and service launches and updates.

Product Positioning and Messaging

• Craft compelling, differentiated product positioning and messaging that resonates with target audiences.
• Ensure consistent messaging across all stakeholder touchpoints
• Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences

Sales Enablement

• Develop sales enablement materials, including sales decks, product demos, and training content.
• Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products.

Customer Advocacy

• Support onboarding and training for early customers.
• Identify ongoing opportunities to enhance the customer experience.
• Build and nurture customer relationships to generate testimonials, case studies, and references.
• Act as a voice of the customer within the organization.

WHAT YOU BRING TO OUR TEAM

• Specific industry experience in HPC or previous quantum experience.
• 10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products.
• MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing.
• Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature.
• Strong understanding of the quantum ecosystem competitive landscape.
• Proven ability to develop expertise in nascent market sectors and related applications.
• Self-starter and able to work independently and lead cross functional teams.
• Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders.
• Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market.
• Strong business acumen including excellent judgment and confidence to back your ideas up.
• Excellent interactive, communications, interpersonal and collaboration skills.
• Superior analytical skills, attention to detail, objectivity, and accountability.
• Experience with primary and secondary market research, competitive analysis, and customer insights.

WHY YOU SHOULD WORK WITH US

• Get involved with a quantum startup company set to redefine computing
• Work closely with some of the brightest innovators in quantum technologies
• Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
• Inclusive company culture
• Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees' differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.