Our client, a global leader in electrical interconnection and automation solutions, is seeking a dynamic and strategic National Marketing Manager to lead and execute the Canadian marketing strategy. This role is pivotal in enhancing brand visibility, driving market engagement, and supporting sales growth across Canada. The ideal candidate will possess a blend of creative vision, analytical prowess, and hands-on execution skills to manage integrated marketing campaigns across traditional and digital platforms.
Responsibilities:

• Strategic Planning: Develop and implement comprehensive Go-to-Market plans tailored to the Canadian market, ensuring alignment with regional and global marketing strategies.
• Campaign Management: Ideate, execute, and manage end-to-end marketing campaigns, leveraging both traditional and digital channels to promote products and solutions.
• Digital Marketing: Oversee social media initiatives across LinkedIn, Instagram, YouTube, Facebook, and Twitter to enhance brand presence and engagement.
• Lead Management: Collaborate with the CRM team to manage and nurture Sales Qualified Leads (SQLS) and Marketing Qualified Leads (MQLS), ensuring effective tracking and conversion.
• Analytics and Reporting: Prepare, analyze, and distribute performance reports using available marketing tools to inform strategy and demonstrate ROI.
• Event Coordination: Lead the planning and execution of internal and external events, including trade shows and mobile marketing initiatives, ensuring cohesive brand representation.
• Mobile Marketing: Organize, schedule, and manage logistics for the travelling demo equipment vehicle within Canada, showcasing product capabilities to clients and prospects.
• Merchandise Management: Coordinate Canadian merchandise needs, liaising with internal stakeholders, the U.S. marketing team, and external vendors to ensure brand consistency.
• Channel Partner Collaboration: Work closely with Canadian channel partners on co-op marketing activities, product launches, distributor programs, and e-commerce initiatives.
• Vendor Relations: Engage with external vendors, such as commercial printers and industry publications, to execute projects aligned with the marketing plan and brand standards.
• Brand Advocacy: Serve as the brand ambassador in Canada, ensuring consistency and accuracy of corporate messaging, imagery, and objectives across all marketing materials.
• Public Relations: Coordinate PR activities with media and other stakeholders, in collaboration with the U.S.-based PR team, to enhance brand reputation and visibility.
• Budget Management: Oversee the Canadian marketing budget, including forecasting, tracking, and managing the purchase-to-pay process.
• Travel: Must be able to travel to Germantown (Milwaukee), WI, at least twice per quarter to coordinate with the broader marketing team.

Qualifications:

• College diploma in Marketing or a related field.
• Minimum of 4 years of experience in a marketing role, preferably within the electrical, electronic, or automation industry.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams).
• Proficiency in French is required.
• Strong organizational, oral, and written communication skills with a keen attention to detail.
• Demonstrated ability to manage multiple tasks, meet deadlines, and work independently and collaboratively.
• Experience with marketing budgets, expense tracking, and reporting.
• Knowledge of Adobe Creative Suite, including InDesign, Photoshop, and Premiere Pro, is preferred.
• Experience driving a high-cube van is required for mobile marketing initiatives.
• Medical and Dental coverage
• Company-paid insurance plans: Life, AD&D, Short-term and Long-term Disability
• Retirement savings plan