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Summary

Reporting to the Executive Director, Media Solutions, the Director, Media Marketing Solutions is a strategic and collaborative leader responsible for developing and executing impactful marketing campaigns, sales enablement tools, and client programs that elevate Cineplex Media's Cinema and Digital Out-of-Home (DOOH) advertising networks. This role works cross-functionally with Sales, Research & Insights, Creative Services, and Media Operations to deliver standout collateral, data-driven proposals, and turnkey programs that bring our platforms to life for advertisers. A passion for insights, storytelling, and innovation is key to shaping how clients understand and leverage our unique, attention-driven environments.

Responsibilities

• Lead the creation and execution of integrated B2B marketing strategies that position Cineplex Media as a leader in Cinema and DOOH advertising.

• Develop persuasive sales materials, presentations, case studies, and marketing content that communicate the value of our media platforms.

• Oversee the Client Solutions strategy, delivering engaging, results-driven media programs, brand activations, and sponsorship initiatives.

• Collaborate with cross-functional teams to build data-driven, client-centric proposals aligned with advertiser objectives.

• Package scalable, audience-focused marketing solutions that support client acquisition, retention, and revenue growth.

• Provide hands-on leadership and mentorship to the Marketing Solutions team, fostering a culture of creativity, excellence, and collaboration.

• Drive content strategy and brand storytelling for key client engagements, industry events, and thought leadership initiatives.

• Partner with senior leadership to shape go-to-market narratives that reinforce Cineplex Media's unique market position.

Key Qualifications

• Bachelor's or college degree in Marketing, Communications, Media, Business, or a related field; additional certifications in B2B marketing or digital media are a plus.

• 8+ years of experience in B2B marketing, media, advertising, or a closely related industry.

• 3+ years of proven leadership experience managing marketing, sales enablement, or client solutions teams.

• Deep understanding of the media landscape, particularly premium video and DOOH advertising solutions.

• Track record of developing and executing multi-platform marketing strategies that drive measurable business outcomes.

• Strong grasp of the sales process and the ability to create compelling collateral that supports sales performance and client engagement.

• Excellent collaboration skills, with experience working across departments including Sales, Creative, Research, and Operations.

• Proficiency with marketing automation platforms, CRM tools, and performance optimization techniques.

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment oporunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [email protected].

While we appreciate all interest, only those candidates selected for an interview will be contacted.