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Marketing specialist, digital customer engagement

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Marketing specialist, digital customer engagement

Sobeys Inc. - 225 Jobs

Montreal, QC

+1 Location

Full-time

Experienced

9 days ago

Lead customer relation management activities
Develop strategic customer engagement programs
Define personalized customer experiences and journeys

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Retail Sales Associate, Fairview Pointe-Claire

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Retail Sales Associate, Fairview Pointe-Claire

Virgin Plus - 32 Jobs

Pointe-Claire, QC

Full-time

Experienced

Bonuses & Incentives

2 days ago

Engage with customers to provide tailored solutions
Meet and exceed monthly sales targets
Excellent listening and communication skills

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Agent de logistique - Ville de Québec BTS / BST

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Agent de logistique - Ville de Québec BTS / BST

Bell Canada - 67 Jobs

Quebec

Management

11 days ago

Superviser l'inventaire et l'entretien du parc de véhicules Commander du matériel et valider les expéditions Gérer diverses tâches administratives

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Small Business Advisor - Saint-Jérôme, QC

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Saint-Jérôme, QC

Full-time

Experienced

20 days ago

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30 days ago • Expires Soon!

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Marketing specialist, digital customer engagement

Sobeys Inc.

Montreal, QC | Dartmouth, NS

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Job Details:

In-person

Full-time

Experienced

Requisition ID: 184238
Career Group: Corporate Office Careers
Job Category: Parcours clients numériques
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Nova Scotia
City: Dartmouth

Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Reporting to the Manager of Digital Customer Engagement Strategy, the candidate will lead activities related to customer relation management, customer journey development, and communications personalization for the various Sobeys banners through various digital channels including email, SMS, apps, and media audiences.

Here's where you'll be focusing:

Implement the digital customer engagement strategy through the evolution of Sobeys's multi-channel programs and campaigns across the many Sobeys banners.
Develop strategic customer engagement programs from design to deployment for all CRM and personalization initiatives.
Define personalized customer experiences, journeys, and unique life cycles, according to different customer segments, to improve value to customers and to support business objectives.
Follow budgets with respect to strategy development, creative design, performance, and deployment of customer engagement programs and campaigns, as well as participate in the development of annual budgets.
Define targeting, follow results closely, streamline different tactics and strategies, and contribute to the analysis of strategies based on results, market conditions, and changing consumer requirements; all in collaboration with Consumer Insights and Analytics teams as well as external partners.
Format and present the results of programs and campaigns to the organization (engagement, performance, business outcomes) in collaboration with the Analytics and Insights team.
Build and maintain good relationships as well as work closely with different internal teams such as Store Operations, Merchandizing, and Customer Care to define and streamline business rules related to programs and campaigns.
Remain informed about trends and best practices in order to propose innovative initiatives and identify improvement opportunities to programs, campaigns, and processes

What you have to offer:

Bachelor's degree in Marketing or related discipline.
5+ years of experience in customer relation management, design and execution of omni-channel engagement campaigns, campaign performance measurement, and digital marketing.
Familiarity with complex predictive models, operational data structures, and campaign segmentation.
Proficiency in first-class CRM tools such as Salesforce (an asset).
Proactive, results-oriented, and able to measure investment returns from various initiatives plus react quickly by streamlining tactics and strategies.
Demonstrates strong skills in analysis, decision-making and negotiation.
Strong leadership skills, great autonomy and the ability to manage several complex files simultaneously.
Able to work under pressure and demonstrates attention to detail and rigour in project planning and management.
Demonstrates a collaborative spirit, as well as tact and diplomacy.
Bilingual with superior written and oral communication skills in both French and English. The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a competitive compensation package, which varies by role. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

Competition Number: 1197009800

Company Website: https://corporate.sobeys.com/

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About Sobeys Inc.

Sobeys Inc. is proudly Canadian, with more than 115 years of experience in the food retail business. As one of only two national grocery retailers in Canada, we serve the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs, as well as more than 350 retail fuel locations.

Our five core retail food formats and related businesses are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve – from our full service format to the convenience format, each tailored to satisfy the unique shopping needs of our customers.

Our core values are our strength and the foundation of who we are: Customer-Driven, People-Powered, Community-Engaged and Results-Oriented. And, our purpose – We are a family nurturing families – is our collective passion and mission to nurture the things that make life better, including great experiences, families, communities and the lives of our employees.

Across our banners and businesses from coast-to-coast, we foster a family culture of care, trust and respect with each other, and focus on growth for ourselves, for others and for the company. Together, our employees, franchisees and diverse retail network are dedicated to nurturing our customers by providing exceptional shopping and food experiences and putting their needs and their families’ needs first. We also take tremendous pride in nurturing our communities by proudly growing, showcasing and giving back to the communities in which we serve.

Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited, headquartered in Stellarton, Nova Scotia.

Sobeys, its franchisees and affiliates employ approximately 131,000 people

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