Manager, Sportsbook Loyalty and Promotions

We're seeking a Marketing Manager to join the Sportsbook Loyalty and Promotions team. The role focuses on keeping our customers at the center, delivering a rewarding sportsbook promotion and incentives experience, all the while encouraging them to continue choosing PointsBet as their preferred Sportsbook.

ABOUT POINTSBET

PointsBet was originally founded in the sports wagering market of Australia. It has quickly become one of the fastest-growing and most dynamic sportsbook and iGaming companies in the world. Since the launch of the regulated gaming market in Ontario, PointsBet Canada has been at the forefront of the industry with its leading sports betting products and casino experience, offering best-in-class entertainment experience with unmatched customer satisfaction.

We provide an opportunity for our people to work in an environment that is rewarding, fun, and challenging. Our proprietary sportsbook platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.

Our partnerships with leading sports organizations, teams and leagues provide both our customers and team members with the opportunity to experience first-hand the thrill of an overtime goal and a buzzer beater!

• Commercial Partner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts
• Commercial Partner of Curling Canada
• Commercial Partner of ClubLink Canada
• Authorized Betting Operator of the National Basketball Association (NBA)
• Authorized Betting Operator of the Woman's National Basketball Association (WNBA)

There is no greater time than now to join the PointsBet Sportsbook and Casino team!

You are dedicated to doing excellent work, valuing tasks, and supporting the team. Your self-discipline means you do not need constant supervision. You strongly believe in being authentic, honest, positive, and kind. At your core you have a passion and interest in sports, sports betting, and gambling as a form of entertainment.

WHAT YOU WILL OWN

Strategy and Execution

• Drive the customer lifecycle for Sportsbook promotions-from concept and creative development through testing, deployment, QA and fulfillment.
• Own, author and manage the weekly generosity schedule for sportsbook.
• Assist in executing key promotions and messaging; channels will include email, push, in-app messages, digital advertisements, among others.
• Ensure promotional content across all channels and platforms is up to date and accurate including web app and app, homepage carousel and promotion pages.
• Serve as a key voice of the sports betting customer, providing insights into the end-to-end customer journey and identifying opportunities to elevate engagement and strategic alignment across departments including but not limited to ongoing competitive analysis.

Data Analytics

• Analyze campaign performance data, extract insights, and offer actionable recommendations to optimize campaigns, boost conversion funnels. Track and report on key performance metrics for each campaign. Including NGR, GGR, Churn, LTV.
• Analyze and report upon the daily and weekly performance across all promotions in the market. This process includes identifying weaknesses and/or opportunities. Reporting shall include measurement criteria such as ROI, business KPI tracking, promotion optimization, cost benefit analysis and fulfillment tracking.
• Track promotions, loyalty campaigns offered by competitors in the iGaming industry.

Business Unit Partnership and Collaboration

• Partner closely with stakeholders across Marketing, Commercial, Product, Legal & Compliance, Customer Support, and Risk & Trading to coordinate promotional rollouts and long-term enhancements that drive business outcomes.
• Manage the end-to-end administrative delivery for sportsbook promotions. Including but not limited to, the creation and execution of each offer, building terms and conditions, sourcing campaign creatives, offering suggestions for CRM creative copy, providing support for CRM campaign approvals and working with customer service teams on promotion fulfillment.
• Become a subject matter expert in internal systems, proactively managing promotional risk, leading triage on live issues, and minimizing operational overhead while enhancing the customer experience.

Financial Results

• Lead testing and experimentation efforts to uncover optimization opportunities, such as A/B testing, creative testing, and landing page optimization.
• Own all outcomes and prioritize efforts to focus on delivering expected results within the allotted timeframe.

SKILLS WE SEEK

• Must absolutely be a diehard sports fan embracing all aspects of the game - the play, the stats.
• Must have 5+ years of marketing experience (brand, agency, sports property) required.
• Industry experience across the iGaming landscape.
• Bachelor's degree (B.S./B.A.) in Business Administration, Marketing, or related field.
• A demonstrated track record of building and scaling base marketing programs driving Loyalty and retention.
• You can manage marketing budgets and the resulting outcomes.
• Excellent analytical skills, interpretation of complex data. Turning insights into action. A key to your success is being able to turn data-driven decisions to optimize campaign performance.
• Practical experience and or understanding of the following platforms:
• CRM platforms such as Braze, Salesforce Marketing Cloud, Hubspot
• Data Analytics suites such as - BI, Looker, Sigma, Tableau
• CMS platforms such as Wordpress, Shopify, Hubspot
• Proven project management skills, including the management of large-scale campaigns, task prioritization, meeting deadlines, and guiding cross-functional teams.
• The ability to multitask and thrive in a fast-paced environment is essential.
• Strong verbal and written communication skills in English.
• Willingness to work some nights and weekends during busy periods of the sports calendar.

Perks & Benefits:

• This role is based in Toronto, Canada. Relocation is not provided.
• Hybrid role, the expectation to be in the office on sync days Tues-Wed-Thurs.
• Fun downtown office on Queen St. West
• Sabbatical Leave
• Pet-friendly office
• Paid volunteer days
• Generous Vacation Time & Personal Days
• Generous Parental Leave Policy
• Holiday shutdown
• Group Retirement Savings Plan (with Employer matching)
• Culture Events (sporting events, concerts, happy hours, holiday parties, team outings)
• Incredible culture fostered by a highly collaborative and high-performing team
• Professional development opportunities, working closely with the senior leadership team

Important Information

PointsBet Canada is dedicated to a high-performance culture and ensuring our employees are set up to deliver their best. We offer a fun, dynamic work environment where emphasis is placed on our most important asset: our people. If you are driven and searching for a new opportunity that values people, creativity, opportunity, results, and a commitment to excellence, then this is where you want to be!

PointsBet Canada views responsible gambling as an ethical responsibility and an important part of a sustainable business model. We're proud to be recognized as a socially responsible operator committed to integrating responsible gambling resources and tools throughout the entire player journey.

PointsBet Canada is an equal opportunity employer, committed to inclusion and diversity. PointsBet Canada does not discriminate based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or municipal law.

Accommodations are available on request for candidates taking part in all aspects of the recruitment process. If you require accommodation, or require recruitment documents in an alternative format, please contact us at can-hr at pointsbet dot com.