- – Own product messaging and positioning, ensuring clarity across all teams.
- – Develop vertical playbooks with tailored messaging for priority industries.
- – Write structured campaign briefs to guide creative output and execution.
- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Own and grow the programmatic sales pipeline for high-value accounts.
- – Lead consultative sales conversations, emphasizing strategic insights over costs.
- – Develop relationships with senior stakeholders across diverse client types.