- – Manage and execute paid search campaigns on Google Ads and Bing platforms.
- – Build and optimize multi-channel paid social campaigns across various platforms.
- – Conduct audience research and set up conversion tracking in GA4 and GTM.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.
- Élaborer des stratégies technologiques pour moderniser les médias numériques.
- Collaborer avec la direction pour définir des feuilles de route technologiques.
- Évaluer l'impact des technologies émergentes sur les opérations de Bell.