- – Develop and implement engaging communications, including articles and press releases.
- – Research and write original content, ensuring alignment with brand standards and SEO.
- – Coordinate public relations activities and foster relationships with media outlets.
- – Manage content calendar, ensuring timely delivery of YouTube and webinar assets.
- – Produce and edit long-form YouTube videos, enhancing storytelling and engagement.
- – Coordinate webinar funnel operations, tracking performance and optimizing lead generation.
- – Manage and execute paid search campaigns on Google Ads and Bing platforms.
- – Build and optimize multi-channel paid social campaigns across various platforms.
- – Conduct audience research and set up conversion tracking in GA4 and GTM.